New 7th edition of Services Marketing: People, Technology, Strategy by Christopher Lovelock and Jochen Wirtz
The book takes a strongly managerial perspective, yet is rooted in solid academic research. Each of the 15 chapters has been revised and features latest academic research, recent advancements in technology and vivid examples. New chapter summaries in bullet-point format provide a quick overview of each chapter’s core concepts and messages. Download sample chapters on …