New 7th edition of Services Marketing: People, Technology, Strategy by Christopher Lovelock and Jochen Wirtz

The book takes a strongly managerial perspective, yet is rooted in solid academic research.  Each of the 15 chapters has been revised and features latest academic research, recent advancements in technology and vivid examples.  New chapter summaries in bullet-point format provide a quick overview of each chapter’s core concepts and messages. Download sample chapters on …

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Certificate program in India

IBM and SPJIMR are collaborating in launching a pioneering  Advanced Certificate Program in Services meant for service industry  professionals. As you know services management, operations, quality, human resource management are materially different and the practitioners need to be trained in a specialized manner designed for service professionals. Keeping this in mind, this advanced program is …

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NEW BOOK!!! 20% off

Order by Feb. 1, 2010 and receive a 20% off list price on any books in the SSRI series.  Discount CODE: E30461 – you  must use this code to receive the 20% discount Handbook of Service Science, Maglio, Paul P.; Kieliszewski, Cheryl A.; Spohrer, James C. (Eds.) 750 pages,  ISBN: 978-1-4419-1627-3,  $159.00  20% discount:  $127.20 …

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Where I’ll be in 2010 – where are you speaking?

I’m co-producing this one!! Transforming Engineering Education: Creating Interdisciplinary Skills for Complex Global Environments, Dublin, Ireland, 6-9 April 2010 If accepted, I’ll go to these events and gather input on Standards for Service Science Master’s programs and undergraduate certificates. 19th Annual Frontiers in Service Conference; June 10-13, 2010, Karlstad, Sweden AMA SERVSIG, International Service Research …

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Redbook for CIO’s

redbooks In June, we published a white paper entitled Education for a Smarter Planet – The Future of Learning. This thought leadership document has resonated well with our education clients and has provided the basis for executive level discussions about the value IBM can provide in transforming education systems around the world.