Rebuilding Science from Scratch

Rebuilding Science from Scratch

One of my interests is using digital cognitive systems to accelerate the exploration of “rebuilding science from scratch” – given 20-20 hindsight what is the sequence of steps to rebuild science from scratch – data, experiments, models?

I find Pat Langley (AAAI Fellow, doctoral work with Herb Simon (CMU)) presentation below very inspiring:

The book “The Knowledge” is a highly relevant read as well:

Of course, this also connects with rebuilding smart service systems from scratch and empowering makers in the cognitive era:

And to “rebuild education”  this kind of “rebuilding from scratch challenge” can be a design pattern:

We the people – we are biological cognitive systems, and some of us as students of science are trying to understand the evolving ecology of complex systems.   This is hard…. listen here:

However, if we could rapidly rebuild science from scratch – data, experiments, models – perhaps we could not only rebuild faster and faster, but perhaps we could extend into the future faster and faster.   Learning to make knowledge discovery steps more modular is hard.

Empowering (T-shaped Entrepreneurial) Makers in the Cognitive Era

Empowering (T-shaped Entrepreneurial) Makers in the Cognitive Era

Uploaded here:

To create more T-shaped Entrepreneurial Makers in the Cognitive Era – you might all enjoy reading about Kartik Gada’s ATOM argument

The argument is not for the faint of heart – and it is about using quantitative easing (government printing money) direct to people instead of through central banks to accelerate the velocity of money in economies and pay for universal basic income, and printing money at a rate determined by technology deflation can even allow tax rates to go to zero!

Cognitive (Artificial Intelligence, Intelligence Augmentation) is the accelerant about to be thrown on the economic fire of deflation….

Quite an interesting logical chain from exponentially dropping technology costs, macroeconomics, and public policy reasoning – but check it out:

Switzerland, Canada, and Singapore are best positioned to try the experiment over the next five years….

Japan has already proven that quantitative easing (printing money) is the best way to fight deflation, and does not cause out of control inflation as economist once worried:

Ray Dalio agrees that deflation is much harder to deal with than inflation – around minute 20 of this video for the masses:

Technology deflation is under-studied, but MIT and others have made some attempts – not ruling it out, but not fully onboard…

Again, cognitive is the accelerant about to be thrown on the fire….

Blogged here:

Conferences upcoming service science related

Upcoming service science related conferences as well:

Systems Sciences – Jan 4-8, Hawaii

Exploring Service Science – May 24, Rome, Italy

Naples Forum on Service – June 6-9, Sorrento, Italy

Serviceology – July 12, Vienna, Austria

Human-Side of Service Engineering – July 17-21, Los Angeles, CA

ISSIP sponsors HICSS ( and AHFE HSSE (

Conference Naples Forum on Service – June 6-9, 2017

HOSTED BY The University of Naples “Federico II” and the University of Salerno


Evert GUMMESSON, Stockholm University, Sweden
Cristina MELE, University of Naples “Federico II”, Italy
Francesco POLESE, University of Salerno, Italy


Robert LUSCH, University of Arizona, USA
Stephen VARGO, University of Hawaii, USA.
Jim SPOHRER, IBM Almaden Research Center, San Jose, USA.


The Scientic Committee members will act as advisors to the Chairs and support the scientic level
of the Forum. Important tasks for the members are the participation in the review process of
submitted abstracts. The Scientic Committee members will serve as discussants during sessions.
President: Sergio Barile, University of Rome “La Sapienza”, Italy
Claudio Baccarani, University of Verona, Italy
David Ballantyne, University of Otago, New Zealand
Ralph Badinelli, University of Virginia Tech, USA
Rod Brodie, University of Auckland, New Zealand
Maria Colurcio, Università Magna Graecia di Catanzaro, Italy
Bo Edvardsson, Karlstad University, Sweden
Gaetano Golinelli, University of Rome “La Sapienza”, Italy
Anu Helkkula, Hanken University, Finland
Michael Kleinaltenkamp, University of Berlin, Germany
Helge Lobler, University of Leipzig, Germany
Robert Lusch, University of Arizona, USA
Paul Maglio, University of California, USA
Suvi Nenonen, University of Auckland, New Zealand
Irene Ng, University of Warwick, UK
Jaqueline Pels, University of Torquato de Tella, Argentina
Enzo Rullani, Venice International University, Italy
Tiziana Russo Spena, University of Naples “Federico II”, Italy
Roberta Sebastiani, Catholic University of Sacred Heart, Italy
Paolo Stampacchia, University of Naples “Federico II”, Italy
Jim Spohrer, IBM Almaden Research Center, San Jose, USA
Kaj Storbacka, University of Auckland, New Zealand
Marja Toivonen, VTT Technical Research Centre, Finland
Marta Ugolini, University of Verona, Italy
Stephen Vargo, University of Hawaii, USA

The Naples Forum on Service has reached its fth edition and, after the success of its past
experiences (see is about to start its organization with inspiring
scientic premises and great expectations for it to be the best edition ever organized. For the 2017
Forum, we continue moving our locations clockwise around the gulf of Naples and arrive in Sorrento
(after Capri, Ischia and Naples), in an elegant and fascinating venue.
The Naples Forum is an eort to stimulate Paradigm 3 research, communicate it and speed up its
progress (for a brief article on the paradigms, see Gummesson, 2012).
• Paradigm 1
(pre-1970s) where service was not on the agenda in marketing and management
research and education.
• Paradigm 2
(1970s-2000s) when service research grew exponentially with seminal contributions
from Northern Europe, France, UK, USA and other countries with goods/services dierences in the
center but lacking syntheses and unifying theory.
•Paradigm 3
(2000s-) when service research moved its focus from differences to commonalities and
interdependencies between goods and services. It also moved from the supplier value chain to the
value network of all stakeholders (“balanced centricity”) and service (in the singular) became the
output irrespective of input. The roles of suppliers and customers have also changed through the
recognition of co-creation of value with resource integration with customer-to-customer interaction
(C2C) or more broadly as actor-to-actor interaction (A2A). In the core of Paradigm 3 is the recognition of complexity . Service systems are enormously complex – it is not sucient to study the relationship
between just a few variables. The new millennium brought with it openings to address complexity
and take a more systemic view.
Service-Dominant (S-D) Logic contributed a initial higher-level service
theory of the best contributions of the past and showed directions for the future.
Service Science started from practitioner experiences and challenges our way of designing and implementing service systems.
Network Theory and Systems Theory have been deployed to address complexity,
with applications like Many-to-Many-Marketing and the Viable Systems Approach (VSA). These
developments form the 3 Pillars of the Naples Forum. With them it is motivated to label our current economy a Service Economy. The transition to Paradigm 3 is developing – but it takes time and eort. Service research got under way 40 years ago and it is only now that we are beginning to sense the full picture of our economies as complex networks of service systems with a mission to enhance value for consumers, citizens, businesses and society as a whole.
The following sections offer brief reviews of the characteristics of the 3 Pillars.
Service Dominant (S-D) Logic
S-D logic summarizes its message in four axioms and ten foundational premises. In brief, these
premises put the following to the fore. The most critical changes include moving from
goods/services dierences to goods/service interdependencies. The word ‘service’ is given a new
meaning, going from an undened input to the value of the output and value-in-use or in a more
generalized way to value-in-context. Service is the fundamental basis of exchange (axiom 1) and
goods are merely distribution mechanisms of service. Both businesses and customers are operant
(active) resources as opposed to the mainstream marketing and economics idea that suppliers do
things to customers who are just reactive or passive (operand resources). A service provider can only
oer a value proposition to the market; the beneciaries is always a co-creator of value (axiom 2),
whereas value actualization rests with users in an idiosyncratic and contextual way (axiom 4). The
network aspect is implicit through the statement that all social and economic actors are cocreators
and resource integrators (axiom 3), implying that value creation takes place through interaction in
complex networks and systems. Bob Lusch and Steve Vargo who designed S-D logic keep developing it and treat it as an open code where everyone is welcome to make constructive contributions
Service Science.  Service Science is a call for academia, industry, and governments to become more systemic about service performance and innovation. The ultimate goal of Service Science is to apply scientific knowledge to the design and improvements of service systems for business and societal purposes. The concern is that we do not master seamless and reliable service systems at a time when systems are becoming increasingly complex and global, making us increasingly vulnerable to systems
sluggishness and failure. Every service system is both a provider and client of service that is
connected by value propositions in value-creating networks. Service Science is a multidisciplinary, open-source program based on computer science, industrial engineering, organizational theory, business strategy and more, including the humanities. In terms of science, it investigates what service systems are and how they evolve, and the roles of people, knowledge, shared information and technology, as well as the relevance of customers inside production processes; in terms of management it investigates how to improve and evaluate quality and productivity; and in terms of engineering it develops new designs of service systems with better technologies and software. Service Science studies complex service systems; such a simple and straight forward position calls for intriguing issues due to the ample set of disciplines, research methods, cultural domains and areas of interest in order to capture the powerful insights and the essence of service in technological setting and in today life.
Network and Systems Theory
The words complexity , networks and systems pinpoint the same phenomena. Complexity is derived
from the Latin verb complecti, meaning “to twine together” and the noun complexus means “network”. The word “system” is derived from the Greek systema , meaning “a whole composed of
many parts”. So the meanings of the three words overlap and expose their interdependency. From these words dierent traditions have sprung up. Network theory and systems theory or both a way
of thinking in relationships and interaction and techniques to address complexity and context.
These are part of complexity theory where many others, for example, chaos theory, fractal geometry and autopoiesis (self-organizing systems) belong. Complexity theory exists both in social sciences, natural sciences and technology but is not utilized eciently by management disciplines. Network theory has primarily oered a systemic approach for B2B but has equal potential for B2C/C2B (business-to-consumer/consumer-to-business).
Many-to-Many Marketing is a general approach that describes, analyzes and utilizes the network properties of marketing and recognizes hat both suppliers and customers operate in complex network contexts.
The Viable Systems Approach (VSA) is a systems theory-based application for management. It postulates that every business is a system, nested in a relational context where it is looking for competitive proles (viability) through interaction with other actors/stakeholders. Its theory proposes a new representation of the behavioral approach to business and relational interactions with its context. In practice it is a methodological proposal that enables a better understanding of business models, supporting decision making in complex context.
Networks and systems thinking are integral parts of both S-D logic and Service Science.

Developing Paradigm 3 through Naples Forum Publications
Within the 3 Pillars lots of activities including extensive publishing takes place. Lusch and Vargo have
been involved in over 50 articles and 20 book chapters, edited several Special Issues of journals, and
spoken continually at conferences, universities and business rms around the world. A new book
written by Bob and Steve, (Service-Dominant Logic was published by Cambridge University Press in
2014) is a condensed (220 pp.) overview of where S-D Logic stands today. Jim Spohrer and his
colleagues, together with Forum participants publish continuously on Service Science, including
three recent books. Network and systems theory is increasingly integrated with the two other pillars
and is the lead theme for several authors, not least from Italian researchers, the Nordic School and
the IMP Group.
The Naples Forum stimulates Paradigm 3 research, communicates it and speeds up its progress. The
Forum supports the eorts of the participants to publish by co-authoring with other participants
and adopt presented papers to articles in journals of their own choice and in special Forum issues.
As a result of past editions of the forum more than 100 articles were published in 13 journal special
issues of, among the others,
Journal of Service Management, Managing Service Quality, Journal of Service Theory and Practice, Service Science, Journal of Business Market Management, Mercati e Competitività.
In this context we stimulate senior and young researchers to submit their proposal based upon the
above mentioned Paradigm 3 spirit.
A paper can either focus on one of the Forum Pillars or integrate
two or all three of them.
The Forum starts on Tuesday, June 6, 2017, with registration and a reception at 18:00. On Wednesday,
June 7, the Forum opens at 8.30 and ends on Friday, June 9, at 16:00. For details and continuous
updates, see
Grand Hotel Cocumella, Via Cocumella 7, Sorrento, Italy (

We invite papers dealing with themes within one or several of the 3 Forum Pillars: S-D logic, service
science, and network/systems theory. We especially encourage submissions with an integrative
perspective. The papers could be theoretical and/or empirical and be based on qualitative and/or
quantitative research. In order to submit an abstract directions are given within the web page. Note that Abstracts must be structured and follow the
format of Emerald journal abstracts. Topics could include (but are not restricted to) the following:
– Business models to manage networks and service systems
– Complexity theory and service research
– Experience, value-in-use and value-in-context
– Internet of Things, Internet of Everything and the hub of all things
– Integration and management of resources and capabilities
– Markets and marketing- Methodological challenges and issues in service research
– Multi-disciplinary approaches in service research
– Networks, interaction and relationships
– Practice-theory in service research
– Service design
– Service processes and engineering
– Service science projects in research and/or education
– Service systems and system thinking
– Social Innovation
– The development of Service-Dominant Logic
– The development of service science
– The role of institutional logics in service research

– The Viable Systems Approach (VSA)
– Value co-creation and the changing role of suppliers and customers
– Value propositions
– Web 2.0 or Web 3.0, the semantic web
IMPORTANT: These and possible other subthemes must have a clear connection to one or several of
the 3 Forum Pillars. Three journal, and specically Journal of Service Theory and Practice, Journal of Service Management and Journal of Marketing Management , will publish best selected papers from the Forum.
A purpose of the Naples Forum is to get dierent generations of researchers together both at the
organized sessions and informally during breaks and social events. In the nal selection of papers,
both senior researchers and newcomers will be given a chance to present. There will be plenary
sessions as well as parallel sessions. In order to increase the number of active participants special
poster sessions will be organized during the Forum.

To stimulate academic scholarship, discussions of ideas and dialogue about service among students
and researchers from dierent countries, we would like to invite doctoral students to attend this
workshop. PhD students in early and middle stages of their PhD research project are particularly
encouraged to present their research proposals, preliminary results and their reections on issues
related to theory, methods and analysis. In case the PhD dissertation is not a monograph and is
made of a series of articles on a common theme, the candidate can present a part of the work and a
two-page summary of the overall dissertation theme. Note: The idea of the workshop is to help PhD
students develop their dissertations and you should therefore prepare questions to the professors
present. The doctorial workshop will be held on Tuesday, June 7 2017 (morning and afternoon).

Abstract submission:
December 20, 2016
Notication of acceptance:
January 20, 2017
Final paper submission (optional): April 30, 2017

Information (hotel, travel, etc) will be available soon on the website. The fees include participation in:
• All Forum sessions
• Forum material
• Lunches, refreshment during breaks, dinner and social events
(the fee does NOT include Gala Dinner).

Conference IESS 2017 – 8th Exploring Service Science – Rome, May 24

(Apologies for any cross-posting)
IESS 2017 – The 8th International Conference on Exploring Service Science

May 24-26, 2017, Roma, Italy

Dear Colleagues,

There is almost one month left before the submission deadline (December 24).
We would like to remind you that the 8th International Conference on Exploring Service Science – IESS 2017 will take place at Sapienza University in Roma (IT) on May 24-26, 2017.

The Conference will bring together academic and practitioners from service industry and their worldwide partners in a collegial and stimulating environment.

According to its tradition, IESS 1.7 will cover major areas of research, education and empowerment related to Service Science and service innovation, including new research trends such as: society development due to services, environment contribution to the coexploration and co-creation of multi-disciplinary, multi-institutional and multinational services, the role of services in the integration of the new possibilities powered by IT, development of generic models for the process of service construction.

Papers are solicited on topics related to one or several topics of the following list, but not limited to. Contributions should be grounded in one or several contexts, and be open to multi-disciplinary approaches.

– Service exploration processes
– Business transformation through Service Science
– New service business model
– Modelling of the service consumer needs
– Modelling of business services requirements
– Service information & process modelling
– Service design methodologies and patterns
– Service co-design environments, tools
– Requirements oriented towards services
– IT-based service engineering
– Service orientation in the digital enterprise
– Modelling and design of IT-enabled service systems
– Service delivery systems
– Product-service systems
– Service innovation and strategy
– Sustainability in services
– Governance of service systems
– Service System networks
– Education for service innovation

All accepted and presented papers will be published in the Springer Series “Lecture Notes in Business Information Processing”, abstracted/indexed in CPCI (ISI) Proceedings, SCOPUS, DBLP, EI, Google Scholar and Springerlink.
We are also arranging agreements for fast access to journals.

Full paper submission: December 24, 2016
Notification of acceptance: February 3, 2017
Final paper submission: February 26, 2017

All IESS 2017 papers must be submitted in electronic format (pdf format) via EasyChair conference management system: .
The material submitted for presentation at the workshop must be original, not published or being considered elsewhere. The working language is English. Papers should not exceed 5,000 words, recommended length is max. 14 pages. The papers should be formatted in the Springer Book template for “Lecture Notes in Business Information Processing” according to the instructions available in the conference website on the “Instructions for authors” item (submission section).

Full registration (one fee/paper): 400 EUR (early) / 450 EUR (late)
Ph.D. Students: 250 EUR (early) / 300 EUR (late)
Accompanying persons: 125 EUR (early) / 175 EUR (late)


Sincerely yours,
Fabrizio D’Ascenzo (IT), IESS 2017 Conference Chair
Mauro Gatti (IT), IESS 2017 Conference Chair
Monica Dragoicea (RO), IESS 2017 Program Chair
Stefano Za (IT), IESS 2017 Program Chair

Conference Serviceology – ICServ2017, Vienna, July 12

July 12-14, 2017, University of Vienna, Austria
The International Conference on Serviceology is an annual academic event initiated by the Society of Serviceology (www.serviceology. org) in Japan aiming to bring together researchers, academics and industry leaders, active and interested in the latest technologies, methodologies, and case studies addressing (co)-creation of services in a sustainable society.
ICServ2017, to be held in Vienna, is the fifth event in this series, following three successful events in Japan (2013, 2014, 2016) and one in the USA (2015). As its predecessors ICServ2017 aims to be an interdisciplinary forum for people to share their views, to exchange ideas, to develop new insights and to report state of the art research results.
We invite researchers from all over the world to submit original, unpublished contributions reporting substantive new work in the fields of service science, management, engineering and technology. All topics relevant to serviceology are of interest, but the conference particularly encourages submissions addressing:
  • Service Innovation
  • Service Design
  • Service Marketing
  • Service Management and Operations
  • Service Capability
  • Theoretical Perspectives on Service
  • Value Co-Creation & Context
  • Service Eco-System
  • Human-Centered Service System
  • Service Engineering & Technologies
  • Servitization and Product-Service-Systems
  • IoT-based Services
  • Services in Industry 4.0
  • Service Economics & Policy
  • Service Practices (healthcare, tourism, hospitality, education, communication, retail, food service, contents service, gaming, etc.)
Paper submission deadline: January 31, 2017
Paper notification to authors: April 3, 2017
Camera-ready paper: April 21, 2017
Poster submission: May 1, 2017
Poster notification to authors: May 15, 2017
Conference: July 12-14, 2017
For the conference we solicit high quality contributions in the form of papers according to the Springer LNAI/LNCS format with a length of 6-12 pages.  All papers must be submitted electronically (in PDF) via the submission website ( All submissions need to be anonymized for peer-review. For each submission at least three peer reviews will be collected from members of the PC. Detailed formatting instructions for authors are available on the Springer website:


Shoji Yamamoto, Kwansei University, Kobe, Japan (Honorary General Conference Chair)
Tamino Arai, Shibaura Institute of Technology, Japan (Steering Committee Chair)
Dimitris Karagiannis, University of Vienna, Austria (Program Chair)
Clara Bassano, Parthenope University of Naples, Italy
Wojciech Cellary, Uniwerstet Ekonomiczny w Poznaniu, Poland
Houn-Gee Chen, NationalTaiwan University, Taiwan
Jashen Chen, Yuan Ze University, Taiwan
Edward Crowley, Photizo Group, USA
Xiucheng Fan. Fudan University, China
Klaus-Peter Fähnrich, University Leipzig, Germany
Louis Freund, San Jose State Univ., USA
Nobutada Fujii, Kobe University, Japan
Yoshinori Fujikawa, Hitotsubashi University, Japan
Ken Fukuda, AIST, Japan
Walter Ganz, Fraunhofer IAO, Germany
Aditya Ghose, University of Wollongong, Australia
Tatsunori Hara, University of Tokyo, Japan
Yoshinori Hara. Kyoto University, Japan
Kazuyoshi Hidaka, Tokyo Inst. of Technology, Japan
San-Yih Huang, Nation Sun Yat-sen University, Taiwan
Toshiya Kaihara, Kobe Unversity, Japan
Koji Kimita, Tokyo Metropolitan University, Japan
Michitaka Kosaka, JAIST, Japan
Stephen Kwan, San Jose State University, USA
Jos Lemmink, Maastricht University, The Netherlands
Mattias Lindahl, Linkoeping Univ., Sweden
Pericles Loucopoulos, The University of Manchester, UK
Birgit Mager, Köln International School of Design, Germany
Paul Maglio, UCMERCED, University of California, USA
Hiroshi Maruyama, ISM, Japan
Hisashi Masuda, JAIST, Japan
Kyrill Meyer, Institute for Applied Informatics, Germany
Chieko Minami, Kobe University, Japan
Hiroyasu Miwa, AIST, Japan
Natsuki Miyata, AIST, Japan
Masaaki Mochimaru, AIST, Japan
Yoichi Motomura, AIST, Japan
Hideyuki Nakashima, Hakodate Future University, Japan
Andy Neely, Cambridge, UK
Satoshi Nishimura, AIST, Japan
Nariaki Nishino, University of Tokyo, Japan
Taiki Ogata, University of Tokyo, Japan
Takeshi Okuma, AIST, Japan
Lia Patricio, MIT, Portugal
Martin Petry, Hilti, Liechtenstein
Yuriko Sawatani, Tokyo University of Technology, Japan
Tatsuhiko Shibasaki, Fujitsu LIMITED, Japan
Satoshi Shimada, Kyoto University, Japan
Yoshiki Shimomura, Tokyo Metropolitan University, Japan
Jim C Spohrer, IBM Almaden, USA
Rudi Studer, Karlsruhe Institute of Technology, Germany
Satoko Suzuki, Kyoto University, Japan
Takeshi Takenaka, AIST, Japan
Takashi Tanizaki, Kindai University, Japan
Marja Toivonen, VTT, Finland
Keiko Toya, Meiji University, Japan
Kentaro Watanabe, AIST, Japan
Alain Wegmann, EPFL, Switzerland
Yutaka Yamauchi, Kyoto University, Japan

Book: Duckworth on Grit – the power of passion and perseverance

Duckworth A (2016): GRIT: The power of passion and perseverance. NY,NY: Simon & Schuster, Scribner.

Part I: What grit is and why it matters

Chapter 1: Showing up

“Some people are great when things are going well, but they fall apart when things aren’t.” p. 7

“… in a very real sense, they were satisfied with being unsatisfied. Each was chasing something of unparalleled interest and importance, and it was the chase – as much as the capture – that was gratifying…  First, these exemplars were unusually resilient and hardworking.  Second, they knew in a very, very deep way what it was they wanted.  They not only had determination, they had direction.  It was this combination of passion and perseverance that made high achievers special. In a word, they had grit.” p. 8

Chapter 2: Distracted by talent

“And, as a teacher, wasn’t it my responsibility to figure out how to sustain effort – both the students’ and my own – just a bit longer?  At the same time, I began to reflect on how smart even my weakest students sounded when they talked about things that genuinely interested them.” p. 17

“… wrote [Charles Darwin].  ‘For I have always maintained that, excepting fools, men did not differ much in intellect, only in zeal and hard work; and I still think this is an eminently important difference.'” p. 21

“… [William James] acknowledged… ‘The plain fact remains that men the world over possess amounts of resource, which only very exceptional individuals push to their extremes of use.”

Chapter 3: Effort counts twice

“Talent x effort = skill; skill x effort = achievement; Talent is how  quickly your skills improve when you invest effort.  Achievement is what happens when you take your acquired skills and use them.  Of course, your opportunities – for example, have a great coach or teacher – matter tremendously too, and maybe more than anything about the individual. My theory does not include these outside forces,nor does it include luck.” p. 42

Chapter 4: How gritty are you?

“…grit is more about stamina than intensity…  Grit is about working on something you care about so much that you’re willing to stay loyal to it… Grit has two components: passion and perseverance… Enthusiasm is common.  Endurance is rare.” p. 53-56

“A clear, well-defined philosophy gives you guidelines and boundaries that keep you on track.” p. 62

“Warren Buffett… simple three-step process for prioritizing… First, write down a list of twenty-five career goals.  Second, you do some soul-searching and circle the five highest-priority goals. Just five. Third, you take a hard look at the twenty goals you didn’t circle. These you avoid at all costs. They’re what distract you; they eat away at your time and energy, taking your eye from the goals that matter more.” p. 66

“A successful person has to decide what to do in part by deciding what not to do.” p. 67

“However, the higher-level the goal, the more it makes sense to be stubborn.” p. 74

Chapter 5: Grit grows

“Flynn called this virtuous cycle of skill improvement the social multiplier effect, and he used the same logic to explain generational changes in abstract reasoning.” p. 84

“… grit grows as we figure out our life philosophy, learn to tell the difference between low-level goals that should be abandoned quickly and higher-levelgoals that demand more tenacity… ‘the maturity principle.'” p. 86

“It illustrates the maturity principle to a T.” p. 88

Part II: Growing Grit From The Inside Out

Chapter 6: Interest

“…passion for your work is a little bit of discovery, followed by a lot of development, and then a lifetime of deepening.” p. 103

Chapter 7: Practice

“… grit is not just about quantity of time devoted to interests, but also quality of time. Not just more time on task, but also better time on task.” p. 118

“The really crucial insight of Ericsson’s research, though, is not that experts log more hours of practice.  Rather, it’s that experts practice differently.  Unlike most of us, experts are logging thousands upon thousands of hours of what Ericsson calls deliberate practice.” p. 120.

“Gritty people do more deliberate practice and experience more flow.  There’s no contradiction here, for two reasons.  First, deliberate practice is a behavior, and flow is an experience.  Anders Ericsson is talking about what experts do; Mihaly Csikszentmihalyi is talk about how experts feel.  Second, you don’t have to be doing deliberate practice and experience flow at the same time…  In other words, deliberate practice is for preparation, and flow is for performance.” p. 131-132

“Nobody want to show you the hours and hours of becoming.  They’d rather show the highlight of what they’ve become.” p. 135

Chapter 8 Purpose

“Interest is one source of passion. Purpose – the intention to contribute to the well-being of others – is another.  The mature passions of gritty people depend on both.” p. 143 [JCS: I think “service” is a better word than “purpose” in the above.]

“It seemed possible that single-minded focus on a top-level goal is, in fact, typically more selfish than selfless.” p. 146

“On the other hand, human beings have evolved to seek meaning and purpose. In the most profound way, we’re social creatures. Why? Because the drive to connect with and serve others also promotes survival.  How? Because people who cooperate are more likely to survive than loners.  Society depends on stable interpersonal relationships, and society in so many ways keeps us fed, shelters us from the elements, and protects us from enemies.  The desire to connect is as basic a human need as our appetite for pleasure.  To some extent, we’re all hardwired to pursue both hedonic and eudaimonic happiness.  But the relative weight we give these two kinds of pursuits can vary.” p. 147

“Consider the parable of the bricklayers: Three bricklayers are asked: ‘What are you doing?’ The first says, ‘I am laying bricks.’  The second says, ‘I am building a church.’  The third says, ‘I am building the house of God.’ The first bricklayer has a job.  The second has a career. The third has a calling.” p. 149

Chapter 9 Hope

“Cognitive behavioral therapy – which aims to treat depression and other psychological maladies by helping patients think more objectively and behave in healthier ways – has shown that, whatever our childhood sufferings, we can generally learn to observe our negative self-talk and change our maladaptive behaviors.  As with any other skill, we can practice interpreting what happens to us and responding as an optimist would.” p. 176

“In sharp contrast, children in the attribution retraining program tried harder after encountering difficulty.  It seems as though they’d lerned to interpret failure as a cue to try harder rather than as confirmation that they lacked the ability to succeed…   She [Carol Dweck] soon discovered that people of all ages carry around in their minds private theories about how the world works… Carol would say you have more of a fixed mindset.  If you had the opposite reaction, then Carol would say you tend toward growth mindset…. where our mindsets come from… point to people’s personal histories of success and failure, and how the people around them, particularly those in a position of authority, have responded to these outcomes.” p. 179-181

“Undermines growth mindset and grit vs Promotes growth mindset and grit:  ‘You’re a natural! I love that.’ vs ‘You’re a learner! I love that.’; ‘Well, at least you tried.’ vs ‘That didn’t work.  Let’s talk about how you can approach it and what might work better.’; ‘Great job! You’re so talented!’ vs ‘Great job! What’s one thing that could have been even better?’; ‘This is hard.  Don’t feel bad if you can’t do it.’ vs ‘This is hard.  Don’t feel bad if you can’t do it yet.’; ‘Maybe this just isn’t uour strength.  Don’t worry – you have other things to contribute.’ vs ‘I have high standards. I’m holding you to them because I know we can reach them together.'” Language is one way to cultivate hope.” p. 182

“growth mindset -> optimistic self-talk -> perseverance over adversity” p. 192

Part III: Growing Grit From The Outside In

Chapter 10: Parenting for grit

“So which is it? Is grit forged in the crucible of unrelentingly high standards or is it nutured in the warm embrace of loving support?” p. 201

“2×2 of Supportive vs Unsupportive; Undemanding vs Demanding: Permissive parenting; Wise parenting; Neglectful parenting; Authoritarian parenting.” p. 212

“If you want to bring forth grit in your child, first ask how much passion and perseverance you have for your own life goals.  Then ask yourself how likely your approach to parenting encourages your child to emulate you.  If your answer to the first question is ‘a great deal,’ and your answer to the second question is ‘very likely,’ then you’re already parenting for grit.” p. 216

“This pattern kept on repeating itself … [my mentor] some how knew the extent of my comfort zone and manufactured situations which were slightly outside it.  I overcame them through trial and error, through doing… I succeeded.” p. 217

Chapter 11: The playing fields of grit

“Second, these pursuits are designed to cultivate interest, practice, purpose, and hope.” p. 223

“One horse did win, and by a long stretch: follow-through…  The key was that students had signed up for something, signed up again the following year, and during the time had made some kind of progress.” p. 228-229

Chapter 12: A culture of grit

“James March, an expert on decision making at Stanford University, explains the difference this way: Sometimes, we revert to cost-benefit analyses to make choices… But other times, March says, we don’t think through the consequences of our actions at all… Instead, we ask ourselves: Who am I? What is this situation? What does someone like me do in a situation like this?” p. 248

“Sisu: A word that explains Finland – A typical Finn is an obstinate sort of fellow who believes in getting the better of bad fortune by proving he can stand worse.” p. 251

Chapter 13: Conclusion

“This book is about the power of grit to help you achieve your potential.” p. 269

Interdisciplinary Curriculum: Intelligence Augmentation, or Studying the Evolution of Cognitive Systems for Service Systems

Outline for Interdisciplinary Curriculum
(Pre-Syllabus Intelligence Augmentation, or Studying the Evolution of Cognitive Systems for Service Systems)

Question: What changes in service systems will progress everyone towards easily building, understanding, and working with cognitive systems in their personal and professional lives?  These changes can have a profound impact on intelligence augmentation of people and organizations.

To address the science, design, business and societal implications of cognitive era of computing requires an interdisciplinary curriculum that synergistically complements the core IBM Cognitive Computing Curriculum (which draws most heavily from artificial intelligence syllabi).   A core curriculum provides an understanding of the building blocks of cognitive systems, and how each block functions algorithmically.  However, to be of value these building blocks must be assembled into well-designed solutions that augment intelligence of service system entities.   Specifically, the solutions should augment the performance of people and organizations on real-world tasks and social interactions, and thereby play a positive role in the evolution and development of business and society.

Science: What can be learned by studying the evolution and development of intelligence?

Design: Why is it so hard to build cognitive systems to augment the intelligence of people?

Business:  What should executives and managers know about this rapidly advancing technology?

Societal Implications:  What should everyone (citizens of the 21st century) know about the practical, political, and philosophical implications?

The proposed core IBM Cognitive Computing Curriculum draws most heavily from traditional Artificial Intelligence (AI) courses that focus on intelligence in machines, including core AI machine learning, reasoning, perception, interaction, and knowledge representation courses.  However, more is needed to address to address the needs of learners who do not have advanced programming and math skills, for example:

Science: An interdisciplinary science curriculum must, to an appropriate degree, also address the evolution and development intelligence in brains (biology) and organizations (systems science, especially socio-technical systems, or smart service systems).   Learning, reasoning, perception, interaction, and knowledge are important to understand in the context of brains and organizations, as well as machines.   This provides a broader view on the implementation, development, and measurement intelligent system capabilities, including performance on a range of real-world tasks.

Design:  Intelligence augmentation of people requires design of that experience.  An understanding is needed especially of the role of data (from both machines and experiences of people) to properly design digital cognitive systems, from a human-computer interaction as well as a computer-supported collaborative work and performance support systems perspectives.  These considerations span a wide range of contexts from interaction with devices and environments with local machine intelligence, through systems engineering and human factors of collaboration in teams of augmented individuals in diverse contexts, to design of work in global organizations with support from crowd-sourced and machine intelligence in the cloud.

Business: The historical business case studies of the applications of AI in business, successes and failures, as well as the challenges and opportunities of doing startups or transforming existing large enterprises in the cognitive era should also be part of an interdisciplinary curriculum.  This will include history, state-of-the-art, and projected future of business considerations, including competitive analysis of capabilities.   The economics of AI at multiple levels of business and society are the focus of portion of the interdisciplinary curriculum.

Societal Implications:  An interdisciplinary curriculum must also include a range of topics, both practical, economic, political, and philosophical in nature.  As people adopt intelligent assistants into their lives on smartphones, in cars, in the home, and at work, there are a range of practical matters associated with AI in our day-to-day lives. From a societal implications perspective, if the goals of AI are successful, what it means to be a programmer and a mathematician are likely to dramatically change in the next ten years, and this will impact the AI curriculum outlined above.



The Brain: Structure, Function, and Evolution

The Symbolic Species: The Co-Evolution of Language and The Brain

The Social Brain: The Neuropsychology of Social Behaviors

Social Evolution

Organization Theory

Organization Analysis


Service Science: Study of the the co-evolution of technology and rules systems

The Construction of Social Reality

The Master Algorithm

Design (and Data Issues)


Cognitive Systems Design

Intro to Data Science & Data Ownership Issues–ud359

Case Studies
Design of Products for Google’s “AI-first-world”
Data Privacy and Design: Episodic Memory Design in AI Systems

Human-Computer Interaction

Computer Supported Collaborative/Cooperative Work

Electronic Performance Support/Pervasive Interaction Design (PIxD)

Mohr: Socio-Technical Systems Design

Kline: Multidisciplinary Thinking, SysReps and the Socio-Technical Systems Design Loop

Smart Mobs

Things that make us smart

Augmenting Human Intellect



Artificial Intelligence Industry – An Overview by Segment

Case Studies from Recent Press


Societal Implications
AI: Philosophy, Ethics, Impact

Preparing for the Future of AI




In sum, a proposed core IBM Cognitive Computing Curriculum that draws most heavily from traditional AI courses provides an excellent starting point for learners with strong programming and mathematics skills.    The proposed interdisciplinary components provide a pathway for learners who may or may not have strong programming and mathematics skills, as well as a broadening for those learners who do go deep in the core AI areas.  Learners who master both the core and the interdisciplinary curriculum will be better T-shaped professionals, a type of future-ready talent that is highly sought after in business and government, and especially at IBM.

ISSIP Speaker Series: October 5, 2016 – Lasse Mitronen, Aalto University Finland

ISSIP Speaker Series:

From:    Haluk Demirkan <>
To:    Haluk Demirkan <>
Cc:    Lasse Mitronen <>
Date:    10/04/2016 03:31 PM
Subject:    ISSIP Service Innovation Presentation: October 5 – 7:30 am Pacific Time (San Francisco Time Zone) – Presentation of Professor Lasse Mitronen, Aaalto University

Dear Friends and Colleagues,
Hope you are having a great week. This week’s presenter for the ISSIP Service Innovation Weekly Speaker Series is Professor Lasse Mitronen, Aaalto University
This is our 138th presentation… THANK YOU…
Please let me know if you did not have a chance to present your professional, research or education interests in service innovation.
Thank you

ISSIP Service Innovation Weekly Speaker Series
Wed 7:30 am pacific time (San Francisco time zone)/ 10:30am EST
Co-hosts: Haluk Demirkan, Jim Spohrer, Yassi Moghaddam, DJ Christman, Heather Yurko

Join WebEx meeting

Meeting number:    927 413 167

Meeting password:    innovation

Join by phone

+1-415-655-0002 US Toll

Access code: 927 413 167

We are trying to find ways to cut down on emails and also use social media more proactively. Please join
ISSIP LinkedIn Group ( and follow @The_ISSIP twitter account

AAAI Session in Washington DC Nov 17-19

AAAI 2016 Fall Symposium Series

November 17-19 (Thursday – Saturday)

Symposium: Cognitive Assistance in Government and Public Sector Applications


(Registration ends October 21, 2016)

 Frank just sent an updated agenda here:


Attend the Premier Symposium focused on Cognitive Assistance advancements in the Government and Public Sector domain.  Hear subject matter experts discuss their projects.  Learn from panel discussions on how Cognitive Assistants can help users in  aviation, legal, and other domains.  

Featured Topics and Speakers

Thursday, November 17, 2016 – 9:00 am – 7:00 pm

Keynote: Mark Maybury, AAAI Fellow & Former CTO, Mitre
Keynote: Preparing for the Future of AI and Cognitive Assistants Ed Felten, Deputy U.S. CTO (invited)
ALDA: Cognitive Assistance for Legal Document Analytics Karuna Joshi, UMBC
Automatic Argument Construction – from search engine to research engine Dan Gutfreund, IBM
AFTERNOON SESSION TOPICS (continue Legal and Judiciary Session)
Smart Forms Sudhir Agarwal, Stanford
AI Algorithms for Prior-Art Identification Arthi Kristna, USPTO
Panel Discussion: Opportunities and Barriers for Adoption of Cognitive Assistance for Legal and Judiciary Moderator: Brad Brown, Mitre


Tentative Panel Members:

Karuna Joshi, UMBC

Sudhir Agarwal, Stanford

Mathew Gerber, UVA

Dan Gutfreund, IBM

Brian Kuhn, Esq., IBM

Inquiry-based Teaching and Learning of Science with Cognitive Assistants George Tecuci, Mihai Boicu,  GMU
Panel Discussion: Moderator: Jim Spohrer, IBM


Invited Panel Members:

George Tecuci, GMU

Satya Nitta, IBM

John Stamper,CMU

Ashok Goel, Georgia Tech

Persuasive AI Technologies for Healthcare System Daniel Sonntag, DFKI


Friday, November 18, 2016 – 9:00 am – 7:30 pm

Keynote: Guru Banavar, Chief Science Officer for Cognitive Computing, IBM Research
Augmenting Cyber Security Intelligence: How Cognitive Computing Will Help SOC Analysts Deal With Increasing Cyber Threats Lee Angelelli, IBM
Decision Patterns: Applied Knowledge Management Keith Willett, Stevens Institute of Technology
Joint Q & A Moderator: Don Tobin, National Cyber Security Center of Excellence


Keith Willet, Stevens Institute of Technology

Lee Angelelli, IBM

Commanders Virtual Staff Ken Grippa, U.S. Army
Discussion: Cognitive Assistance in DoD & Intel Moderator:  Scott Kordella, Mitre


Ken Grippa, U.S. Army, others TBD


Panel Discussion: Cognitive Assistance in Aviation and Space Moderator: Chris Codella


Manjula Ambur, NASA Langley Research Center

John Helleberg, Mitre

Natesh Manikoth, FAA

Anna Van Able, AFRL

Responding to Challenges in the Design of Moral Autonomous Vehicles Larry Medsker, GWU
Workshop Discussion and Readout Prep

What is needed to enable and accelerate the use of Cognitive Assistance in the Government and Public Sector?

Audience Discussion
Plenary Session




Saturday, November 19, 2016 – 9:00 am – 12:30 pm

JOINT Interactive SESSIONS Between Cognitive Assistance and :  
Privacy and Language Technologies Symposium Lashon Booker, Mitre
Accelerating Science Symposium TBD