Two-day Academic Conference, 22-23 September 2011, Cambridge, UK

Following the success of the 2010 Grand Challenge in Service week organized by the Cambridge Service Alliance, we are delighted to announce the Two-day Academic Conference to be held on 22-23 September 2011, as part of the 2011 Grand Challenge in Service Week in Cambridge.

Understanding Complex Service Systems through Different Lenses

Two-day Academic Conference, 22-23 September 2011, Cambridge, UK

www.cambridgeservicealliance.org/serviceweek/conference.html

Academic Conference Aim

The design, management and delivery of complex service systems suggest the need to fully understand the configuration of resources contributed by people, complex equipment, technology and processes to achieve service excellence and economic viability. There is therefore a need to understand the theory and practice in complex service systems as well as the value propositions that connect them. With a dynamic and rapidly changing business environment, organizations are confronted with many challenges as they try to develop their capabilities in complex service solutions and deliver on the promises inherent in new business models.

“This conference aims to explore, analyse, and evaluate complex service systems through different lenses – both in practice and in theory – in a unique conference format” Professor Irene Ng, AIM Service Fellow

Conference Theme  – Collaborating on theoretical and practice perspectives in a Complex Service System

How can we study and understand complex service systems? This will not be achieved through traditional approaches to scientific research alone.  In order to study and understand complex service system, the focus this year will be based on a unique conference format. Academics across the world are invited to submit abstracts on their research that would contribute to the understanding of complex service systems. These abstracts could cover a broad range of topics (see below), based on research in various domains, and could be conceptual or empirical. However, we request that the final 200 words of the 1200 word abstract connects the research conducted to a case scenario which will be provided (this section will be called the connecting section of the abstract). The connecting section of the abstract should link what is insightful and relevant from the research abstract to the case scenario so that, through all abstracts in the conference, we can draw on the insights and embed them into a case scenario, and therefore achieve collaborative and co-created knowledge during the plenary sessions. By using such a format, we hope to understand how various lenses in terms of research perspectives can shed light on the understanding of one complex service system.

The case scenario on a complex service system will be available by mid-April, on the website.

Concurrent sessions will be held for academics to present their individual research based on the abstract submitted. Collaborative sessions on the case scenario to discuss the connecting sections are held during the plenary session on the second day. During the plenary sessions, keynote speakers and business representatives will also share their views on the scenario, reflecting interdisciplinary approaches to the same complex service system.

Abstracts are invited from academics, policy makers and practitioners. Accordingly we are inviting abstracts on (though not limited to) the following sub-themes in complex service systems:

  • Networks
  • Performance management
  • New technologies
  • Risk management
  • Sustainability
  • Innovation
  • Value Co-creation
  • System theory and approaches

The conference will also select 5 most promising abstracts and authors will be invited to submit a full paper which could form a special issue around the case scenario. The best abstract winners will be announced during the conference dinner.

Conference Tracks

The conference organisers will shape the tracks according to the number and characteristics of received abstracts, yet in close relation to the sub-themes of the conference.  Priority will be given to submissions that analyze the conference case study.

Deadlines

  • Submission of abstracts (1,200 words – full instructions later on the conference website) by 31 May 2011.
  • Notification of acceptance and reviewers’ comments will be sent to the authors via e-mail by 15 June 2011. (based on double-blind review process)

Conference organisers

The Grand Challenge in Service Week is being organised by The Cambridge Service Alliance – A unique global partnership between businesses and universities. It brings together the world’s leading firms and educators devoted to delivering today the tools, education and insights needed for Complex Service Solutions tomorrow.

For further information, please contact Nick Mann T: +44 (0)1223 748263 E: events@cambridgeservicealliance.org

Best regards

Irene C.L. Ng

Professor of Marketing Science, University of Exeter Business School
Advanced Institute of Management (AIM) Research Services Fellow
Visiting Research Fellow, Institute for Manufacturing, University of Cambridge

A view of the public sector – wrong direction?

Bruce Holland’s  Strategic Snippet

Is the Public Sector is going in the wrong direction? February, 2011

The purpose of this Snippet is to illustrate how bureaucracy and red tape may be driving the Public Service in the wrong direction. Indeed, because of unquestioned assumptions,  government may be inadvertently designing failure into many things they do on our behalf.

This bureaucracy and red tape is largely caused by deep assumptions of command and control and mechanical thinking that have come out of the factory model, straight from Henry Ford.

These assumptions are justified in the name of  “efficiencies” and “economies of scale,” but delivering services are different from manufacturing products, and it needs different assumptions.

In manufacturing we want to minimise variation so the various parts can fit together within tiny tolerances. In services we want to build in variation because each person is different and so are their needs.

Service that ‘fits like a glove’ is a good definition for the delivery of services; and because every hand is different it needs a different glove!

An example of what’s wrong
Recently I was exposed to the health services in Wellington. It turned out to be a perfect example of factory thinking, red tape and bureaucracy. My daughter had just come home from having her second baby when complications arose requiring her to return to hospital with severe stomach pains. For five days she remained in hospital being passed from pillar to post as various experts came and went, without introducing themselves or saying why they were there, and often giving conflicting advice. It was almost as though the patient did not exist. The nurses did their best but were subject to a system controlled by doctors who hardly talked or listened to my daughter. Throughout this whole time she remained in severe pain.  It was a classic vicious cycle. Because of her pain she couldn’t sleep which made her worry more; as a result her milk production reduced and her baby lost weight, this made her worry more and sleep even less.

After I had witnessed doctors coming and going for the third time, I stopped the important looking expert who had just swung in to my daughter’s cubicle with at least four interns in attendance, and demanded that he introduce himself, explain in lay terms what was wrong and why he was prescribing medicine, the previous doctor had said she shouldn’t take. He was totally taken back with my insolence, especially in front of his underlings, however, unlike my daughter who was uncharacteristically vulnerable in her position of helplessness, I stood my ground and at last he explained what the problem was.

When I talked to the nurses, I found that this was just the way the system works. There is no case ownership. No one is in charge of a patient. There is no way of gathering the experts together to pool their knowledge and expertise in front of the patient so that everyone, including the patient, agrees and understands the treatment to be delivered.

I’m sure the hospital met its activity targets because the required rounds were made and no doubt the appropriate forms were filled out, however the real measure of the patient’s needs in terms of the time it took, end to end, to return to physical health was woeful; and the time to return to psychological health was even longer.

A much bigger problem
I think my daughter’s experience was a small example of a far bigger problem in the public sector. It’s all associated with factory thinking and assumptions of economies of scale. When you stop seeing it like a factory and more like a living system (think like a gardener) it becomes obvious that each Agency needs to be part of the customer’s solution and work together to deliver it. As long as they work in silos of separateness, fail to work together and have no one who is accountable overall, the customer’s problem will persist. Just think about a young person in trouble. Child, Youth and Family need to own and manage the relationships with Police, Education and Health, otherwise the child will be passed from pillar to post like my daughter.

We need to regularly gather the experts together to pool their knowledge and expertise in front of the customer so that everyone, including the customer, understands and agrees the solution to be delivered. If they did this the time it took, end to end, to achieve the physical, mental, emotional and spiritual health of the customer would be far less.

When you are alert to it, you see factory thinking all over the public service. I’ve already touched on the health system, now think about the way our schools are organised to produce products that are all the same, know the same curriculum, pass the same standards, sit through siloed subjects, taught by teachers in specialist subjects, all set from top-down, by a remote central Ministry of Education. Similar patterns apply in social welfare, aged care and many others.

The current drive by government departments to share back-office functions is part of the same thinking. It is designed to save costs but will in practice lead to inefficiency and increased costs. Moving functions to a central location seems to make sense except that it also removes the delivery of the service away from the people who need the service. This creates problems with handovers, rework and duplication. More people in the process means every time a file is opened it has to be read.  More reading increases the risk that it might not be read carefully enough to be understood. The more work is sorted, batched, handed over and queued, the more errors creep in.  Customers of the service find it difficult to access the person or service they want and before long they duplicate the service by going outside to source it from somewhere else.

Economies of scale lead to practices like call centres, back offices, outsourcing, shared services, Super Cities, but none of these make sense in service organisations.

To learn  more about the issues in the Public Sector …

other links..

The  Business Case for Collaboration

Definition of Collaboration

Bruce Holland
Virtual Group Business Consultants
PO Box 6521, Wellington, New Zealand.
Ph. +644 5700727
www.virtual.co.nz
Liberating the human spirit at work

DEADLINE EXTENDED CFP, Symposium on Engineering & Liberal Education

Call for Participation – new deadline 2/23

4rdAnnual Symposium on Engineering & Liberal Education and

Integrate to Innovate Faculty Institute

June 3-4th, 2011

Union College, Schenectady, NY

www.union.edu/integration

Union College will host the fourth annual symposium on Engineering and Liberal Education this spring to continue the discussion of the rationale for and methods of integrating engineering, technology, and the traditional liberal arts. Past symposia have focused on how engineering contributes to a liberal education, the importance of a liberal education for engineers, and exploration of the intellectual relationship between engineering and the liberal arts. The 2011 symposium Program Committee will expand the discussion to explore the impact of integration on innovation and entrepreneurship, and invites contributions and participation from all constituents to share challenges, best practices and results.

Abstract Submissions:

We invite the submission of abstracts for presentations, posters, panels, or interactive sessions addressing, in theory or practice, the mutually enriching integration of engineering and liberal arts.  We especially encourage faculty and students already engaged in collaborative cross-disciplinary activities to submit their innovative examples of curricula, courses, and extra-curricular experiences, and practitioners working on multi-disciplinary projects to submit their experiences.

Submissions consist of an abstract (250 word maximum) indicating subject matter, learning outcomes, observations of the benefits and challenges, and other aspects of integration. Administrative, faculty, student and practitioner participation is welcomed.

The submission form will be open starting on January 25.

http://www.union.edu/integration/

The deadline for submissions is February 15.  Proposals will be reviewed by members of the Symposium Program Committee, and submitters will be notified by March 15, 2011.

Integrate to Innovate Faculty Institute:

On the afternoon of Saturday, June 4, a set of workshops will be provided for faculty to learn more about how to enhance their courses and curricula by integrating engineering and the liberal arts. Information about the workshops will be available in March.

Registration

Registration for the Symposium will be open in April. There is no registration fee.

Sponsored  by:

Symposium Co-chairs:

Cherrice Traver, Union College

Doug Klein, Union College

Program Committee:

Ari Epstein, MIT

Atsushi Akera, RPI

Borjana Mikic, Smith College

Cliff Brown, Union College

David Gillette, Cal Poly San Luis Obispo

Diane Michelfelder, Macalester College

George Catalano, Binghamton University

John Krupczak, Hope College

Linda Head, Rowan University

Mark Somerville, Olin College

Mark Walker, Union College

Mike Toole, Bucknell University

Peter Robbie, Dartmouth College

Sharon Jones, Lafayette College

Stacie Raucci, Union College

Wendy Murphy, IBM

CFP SERVICE COMPUTATION 2011: The Third International Conferences on Advanced Service Computing September 25-30, 2011 – Rome, Italy

CALL FOR PAPERS, TUTORIALS, PANELS

SERVICE COMPUTATION 2011: The Third International Conferences on Advanced Service Computing

September 25-30, 2011 – Rome, Italy

General page: http://www.iaria.org/conferences2011/SERVICECOMPUTATION11.html

Call for Papers: http://www.iaria.org/conferences2011/CfPSERVICECOMPUTATION11.html

Submission deadline: April 20, 2011

Sponsored by IARIA, www.iaria.org

Extended versions of selected papers will be published in IARIA Journals: http://www.iariajournals.org

Please note the Poster Forum and Work in Progress options.

The topics suggested by the conference can be discussed in term of concepts, state of the art, research, standards, implementations, running experiments, applications, and industrial case studies. Authors are invited to submit complete unpublished papers, which are not under review in any other conference or journal in the following, but not limited to, topic areas.

All tracks are open to both research and industry contributions, in terms of Regular papers, Posters, Work in progress, Technical/marketing/business presentations, Demos, Tutorials, and Panels.

Before submission, please check and conform with the Editorial rules: http://www.iaria.org/editorialrules.html

SERVICE COMPUTATION 2011 Topics (topics and submission details: see CfP on the site)

Service innovation, evaluation and delivery

Service requirement validation; Service design; Service deployment; Service delivery; Service lifecycle; Service knowledge and service innovation; Model-driven service engineering; Knowledge-intensive services; Risk management in services management; Service testing and validation; Service consumption and delivery outcome; Quality of service; Quality of experience; Quality of service impact; Service audit metrics; Service innovation; Service bundling; Service research; Service composition; Collaborative services; Service business models; Service personalization; Security and trust in services

Ubiquitous and pervasive services

Foundations of ubiquitous and pervasive services, networks and applications; Specification, discovery, and matching of ubiquitous and pervasive services; Computing, orchestration and harmonization of ubiquitous and pervasive services; Technologies for modeling, designing, and testing ubiquitous and pervasive services; Service-oriented agent-based architectures, protocols and deployment environments; Integration and deployment of ubiquitous and pervasive services; Ubiquitous and pervasive services in peer-to-peer and overlay networks; Ubiquitous and pervasive services in mobile networks and sensor networks; Ubiquitous and pervasive services in unmanned air, underwater, and ground vehicle networks; Adaptive and self-adaptive ubiquitous and pervasive services; Context awareness, adaptation and management of ubiquitous and pervasive services; Security, trust and privacy management in ubiquitous and pervasive services; Semantics and ontology for ubiquitous and pervasive services; Web services and middleware support for ubiquitous and pervasive services; Energy management and harvesting for network with ubiquitous and pervasive systems; Case studies, lessons learned, experiments, simulations and trials for ubiquitous and pervasive services

WEB Services

Basics and formalisms on Web services; Web x.0 concepts in Web services evolution in this framework; Methodologies for specification, deployment and enhancements of Web services; Modeling and composition of Web services; Discovery, matching, and integration of Web services; SLA/QoS/QoE in Web services (privacy, security, performance, reliability, fault tolerance); Testing and validating Web services; Publishing, discovery, tracking, and selection of Web services; Web services lifecycle management; Semantics and Ontology in Web services; Cloud computing, service-as-a-software and on-demand Web services; Mobile and intermittent Web services; Web services-based services, applications and solutions; Web services standards and formalizations; Service-Oriented Architecture (SOA) infrastructure and middleware

Society and business services

Public (mail, schools, banking, financial, personal, real estate, health, government, insurance, hospitals, transportation, library); Utility (broadcasting & cable TV, printing & publishing, energy, Internet, hotels, retail, waste management, security, rental); Entertainment (advertising, casinos & gaming, recreational, restaurant, travel); Business (communications, specialty, technology, planning, supply chain management, marketing, design, wholesale distribution); Business process management (business knowledge, business protocols, service level agreements, business licensing models, business financial models, and business advertizing models

Art & Science of Service deadline extended

The submission deadline for refereed research papers have been extended to February 28, 2011. The submission deadline for non-refereed research abstracts and proposals for workshops, panels, tutorials, and symposia have been extended to March 30, 2011.

The 2011 Annual Meeting
of the
Art & Science of Service

June 8-10, 2011
IBM Research – Almaden
San Jose, California

Service Science in Developing Countries

CFP Service Science Track of the Annual INFORMS Meeting in Charlotte, NC

The construction of the Service Science Track of the Annual INFORMS Meeting in Charlotte, NC is underway.  We need session chairs and papers.  Please consider participating in one of these capacities.

Ralph D. Badinelli, Professor, Virginia Tech; Secretary, SRII
Past Chair, INFORMS Service Science Section; ralphb@vt.edu
(540) 231-7688
Department of Business Information Technology
Pamplin College of Business 0235; Virginia Tech; Blacksburg, VA 24061

SERVICE SCIENCE Cluster
Deadline for Abstract Submission: May 16, 2011
We would like to invite you to submit an abstract or serve as a Session Chair for the Service Science Cluster at the INFORMS 2011 Annual Meeting.
The theme for the INFORMS Annual Meeting is TransfORmation – “a thorough or dramatic change.” Across the globe, industries are transfORming to create sustainable and innovative approaches to meet the fast-growing needs for natural resources, products and services. Our community is at the heart of this transfORmation, generating new ideas and technologies to enable this change.
In the last 100 years, the importance of service in all facets of the economy has dramatically increased, leading to the current industry-led imperative on service science. Service science is an emerging field that requires an interdisciplinary approach to the study of service. It may integrate domain knowledge and methodologies from disciplines such as operations management, marketing, service research, information systems and computing, economics, and organization. Topics of interest include, but are not limited to:
 The concepts, principles, paradigms, and theories of service science
 Methodologies, modeling, techniques, and tools for service science
 Service innovations and business transformation
 Service management and marketing
 Service operations and productivity
 Service value networks
 IT service, customer service, and service satisfaction
 Service economics and pricing
 Service engineering, systems, and computing
 The dynamics of service-oriented system
Email your first and last name, email address, and the title or preliminary title of your abstract or session to the Cluster Chair (huangmh@ntu.edu.tw) before April 16 if possible. You will receive a confirmation for you to submit the abstract or fill in the session information online. As a Session Chair, you will need to invite 3 to 4 abstract submissions. As an author, you will need to submit a short abstract (50 words) to the conference website by May 16. More information regarding the meeting and submission guidelines are available on http://meetings.informs.org/charlotte2011.
Roland T. Rust
Distinguished University Professor, University of Maryland
Vice President and President-Elect INFORMS Service Science
rrust@rhsmith.umd.edu
Ming-Hui Huang
Professor, National Taiwan University
Cluster Chair INFORMS Service Science
huangmh@ntu.edu.tw

Article: Growing Imperative for Innovation Scientists and Engineers

Go here to read the article. at “Blogging Innovation”

Paul HobcraftPaul Hobcraft runs Agility Innovation, an advisory business that stimulates sound innovation practice, researches topics that relate to innovation for the future, as well as aligning innovation to organizations core capabilities.

Quote:

What are the disciplines required to be mastered?

There is a real need to blend the exciting areas emerging from social sciences, drawing from the many disciplines of engineering schools and schools of science (operations, computer sciences, industrial design & system engineering) and finally the school of management (marketing, accounting, management of technology, operations and customers found from MBA programs) and a fair level of working experience and exposure across organizational problems and present disciplines.”