The construction of the Service Science Track of the Annual INFORMS Meeting in Charlotte, NC is underway.  We need session chairs and papers.  Please consider participating in one of these capacities.
—
Ralph D. Badinelli, Professor, Virginia Tech; Secretary, SRII
Past Chair, INFORMS Service Science Section; ralphb@vt.edu
(540) 231-7688
Department of Business Information Technology
Pamplin College of Business 0235; Virginia Tech; Blacksburg, VA 24061

SERVICE SCIENCE Cluster
Deadline for Abstract Submission: May 16, 2011
We would like to invite you to submit an abstract or serve as a Session Chair for the Service Science Cluster at the INFORMS 2011 Annual Meeting.
The theme for the INFORMS Annual Meeting is TransfORmation – “a thorough or dramatic change.” Across the globe, industries are transfORming to create sustainable and innovative approaches to meet the fast-growing needs for natural resources, products and services. Our community is at the heart of this transfORmation, generating new ideas and technologies to enable this change.
In the last 100 years, the importance of service in all facets of the economy has dramatically increased, leading to the current industry-led imperative on service science. Service science is an emerging field that requires an interdisciplinary approach to the study of service. It may integrate domain knowledge and methodologies from disciplines such as operations management, marketing, service research, information systems and computing, economics, and organization. Topics of interest include, but are not limited to:
 The concepts, principles, paradigms, and theories of service science
 Methodologies, modeling, techniques, and tools for service science
 Service innovations and business transformation
 Service management and marketing
 Service operations and productivity
 Service value networks
 IT service, customer service, and service satisfaction
 Service economics and pricing
 Service engineering, systems, and computing
 The dynamics of service-oriented system
Email your first and last name, email address, and the title or preliminary title of your abstract or session to the Cluster Chair (huangmh@ntu.edu.tw) before April 16 if possible. You will receive a confirmation for you to submit the abstract or fill in the session information online. As a Session Chair, you will need to invite 3 to 4 abstract submissions. As an author, you will need to submit a short abstract (50 words) to the conference website by May 16. More information regarding the meeting and submission guidelines are available on http://meetings.informs.org/charlotte2011.
Roland T. Rust
Distinguished University Professor, University of Maryland
Vice President and President-Elect INFORMS Service Science
rrust@rhsmith.umd.edu
Ming-Hui Huang
Professor, National Taiwan University
Cluster Chair INFORMS Service Science
huangmh@ntu.edu.tw