New 7th edition of Services Marketing: People, Technology, Strategy by Christopher Lovelock and Jochen Wirtz

The book takes a strongly managerial perspective, yet is rooted in solid academic research.  Each of the 15 chapters has been revised and features latest academic research, recent advancements in technology and vivid examples.  New chapter summaries in bullet-point format provide a quick overview of each chapter’s core concepts and messages. Download sample chapters on …

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Holistic Engineering Education: Beyond Technology by Domenico Grasso and Melody Brown Burkins (Hardcover – Dec. 1, 2009)

Table of Contents Chapter 18 “Collaborative Innovation and Service Systems” by Nicholas Donofrio, Calline Sanchez, and Jim Spohrer “This collection of essays provides compelling arguments for the need of an engineering education that prepares engineers for the problems of the 21st century. Following the National Academy’s report on the Engineer of 2020, this book brings …

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NEW BOOK!!! 20% off

Order by Feb. 1, 2010 and receive a 20% off list price on any books in the SSRI series.  Discount CODE: E30461 – you  must use this code to receive the 20% discount Handbook of Service Science, Maglio, Paul P.; Kieliszewski, Cheryl A.; Spohrer, James C. (Eds.) 750 pages,  ISBN: 978-1-4419-1627-3,  $159.00  20% discount:  $127.20 …

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