Ten Reasons Why Service Science Matters to Universities

Read full article at EDUCAUSE.

Why do you think service science matters to universities as service systems being transformed?

Higher education is being reshaped little by little every day. Slowly but surely, from the smallest community colleges to the teaching institutions to the most prestigious research universities, a new set of key performance indicators (KPIs) is transforming what excellence means in higher education. For developed and emerging market nations globally, higher education creates both an informed citizenry and a high-skill workforce, but how that is achieved is being transformed. What is not changing is the fact that higher education opens up new opportunities in a knowledge-driven global economy. It is what parents want for their children, as well as what professionals want for themselves as lifelong learners with growing career aspirations. So how can institutions compete on the global stage of higher education? Through service science, the emerging science that studies value co-creation in complex systems and proven innovation techniques already being used in other industries.

Service science can provide perspective on the forces reshaping higher education today.1 From online service offerings to self-service technologies to global brands establishing local franchises, these basic forces are transforming whole industries and are being studied by service scientists. Higher education is not the first industry to feel the tug of these forces, nor will it be the last, with finance, health care, and government on the horizon and with retail, media, manufacturing, and agriculture industries well down the road of 21st-century transformation in the age of global sourcing, cloud computing, and the “Internet of Things.”

Ten Reasons

Service science matters to universities for many reasons, but we will elaborate on just ten here.

1. Universities are complex service systems of fundamental importance.

2. Disciplines are infusing service innovation concepts into curriculum.

3. Service science can help universities overcome discipline silos.

4. University-based startups are often new types of online service.

5. Professional associations are adding service science SIGs.

6. Cities, home to most universities, are complex service systems.

7. Service failures can be costly and can derail the careers of students.

8. Service science can help universities move up in rankings.

9. Service science can contribute to good industry-university relations and interactions.

10. Service science can help all universities improve their service excellence “game.”

Read the full article here at EDUCAUSE.

Here is a related article at Center for American Progress.

Why do you think service science matters to universities as service systems being transformed?

 

Tip: Starting a new service science related course

Interested in starting a new service science related course?

I would recommend you check out the following which Wendy Murphy (cc-ed) maintains:
https://service-science.info/university-highlights

This represents a starting point for contacting others who have made the journey…

Depending on who you are, and the way you want to approach teaching service science…
IT & CS
engineering & systems
business management & marketing & operations
social sciences
design & arts
humanities and liberal arts
etc.

We can  probably link you with specific faculty who share your passion for the study of service systems, service science, service innovation, SSME, SSME+D, etc. from a particular disciplinary perspective…

There are also many textbooks becoming available – it is crucial to build on these to avoid re-inventing the wheel or struggling too long to develop curriculum…
https://service-science.info/archives/1931

Eventually their will be MOOC versions of each of these threads, and then the iteratively learning to rapidly converge them into an integrated whole can begin…. those who register for ISSIP.org and join the ISSIP SIG Education & Research can help realize that goal over the coming years…

It is a lot of work, but it is worthwhile seeing so many faculty around the world who are integrating business, technology, social and organizational sciences, design arts and humanities, into their approach to topics such as urban planning, risk management, public policy, entrepreneurship, etc.

 

Tip: Gathering data from survey to 1-1 interviews

ISSIP.org will help university faculty and students gather research data….

The International Society of Service Innovation Professionals (http://www.issip.org)  is being established to help promote service innovation in our interconnected world.  The objectives include professional development, education, research, practice, and policy.

To help faculty/students get a good cross sampling of responses to their surveys (see Coverage Slide #12)
http://www.slideshare.net/spohrer/issip-intro-20121022-v11

We ask the faculty and students to join ISSIP.org to broaden the set of those willing to help with gathering survey data on a range of topics related to service systems, from business to governments to universities to non-profits..

As you can imagine I get many requests from faculty and students to participate in interviews for university projects…

First, I request that the faculty/student create a SurveyMonkey version of the questions they wish to ask me and others from industry.

Reminding them of how busy people from industry are, so a survey that takes 5 minutes will get twice as many people as a survey that takes 10 minutes to fill out.

I provide them with examples, in case they ask, since I have done so many – for example – here is one that I did yesterday…. this survey took me about 10 minutes to fill out.

Example of an excellent survey that took about ten minutes to fill out:

“… a global research project regarding the role of Marketing in business and gather responses from executives across functional areas, industries and geographies.  All the data will be aggregated and anonymous.   Please go to this link to answer the survey:  http://nusbschool.qualtrics.com/SE/?SID=SV_0q7obfxYyUJiArH
Thank you so much in advance for your kind support!
With warmest regards,  Jochen
  Professor Jochen WIRTZ, Ph.D
Academic Director, UCLA – NUS Executive MBA Program
NUS Business School :: National University of Singapore

At the end of the survey, there is a statement:
“If you would like to get a copy of the final report please include your email address”

I also recommend if they want to do some 1-1 telephone or Skype interviews…  that the student/faculty add…
“If you would be willing to elaborate on your responses in a telephone interview, please provide your email address, and we will contact you to set up a 30 minute call at your convenience”

I find this approach works best for everyone – and the faculty and students are usually delighted because they get more data in the end via the survey monkey and quality 1-1 interviews.

Faculty and students need data, and industry can help advance knowledge by sharing some of their time – but faculty/students need to show great respect for industry people’s time, and the above method does that well.

Good luck gathering data!!!

Future of Universities: A Service Science Perspective (Stanford Nov 13th)

Stanford Triple Helix Workshop

“The Future of Universities: A Service Science Perspective”
Tuesday, November 13th, 9:50-10:15

This talk will explore two themes for the future:  (1) The best way to predict the future is to challenge and inspire the next generation of students to build it better;  (2) The future is already here at universities, it is just not evenly distributed throughout the rest of society.  Universities are being transformed, and service science, which is the emerging study of complex service systems and value-cocreation in business and society, offers a useful perspective on the transformation underway.  Presidents, deans, faculty, students, and other stakeholders, including business, government, and social sector, are reorienting their value-propositions around four missions.  The four missions are (1) knowledge transfer (teaching), (2) knowledge creation (research), (3) knowledge application (entrepreneurship), and (4) knowledge integration (restructuring to overcome silos).  By 2030, in a world of accelerating change, universities will be the dominant loci of economic development locally and talent exchange globally.

Speaker Bio:
Jim Spohrer is Director of IBM University Programs, leading a global team of IBMers working with about five thousands universities worldwide aligning around the interconnected 6 R’s – Research, Readiness (Skills), Recruiting, Revenue, Responsibility (Volunteerism), and Regions (Entrepreneurship).  Previously, Jim was founding CTO of IBM’s Venture Capital Relations Group in IBM Corporate Strategy and founding Director of IBM’s Service Research area in IBM Research.  Jim is one of the founders of an emerging area of study known as service science, which studies the evolution of complex service systems in business and society, and their value-cocreation logic (http://www.service-science.info/archives/2233).  During the 1990’s, Jim was a Distinguished Engineer, Scientist, and Technologist (DEST) at Apple.   Jim has over 90 publications and 9 patents.  He has a BS in Physics from MIT, and a PhD in Computer Science/Artificial Intelligence from Yale.

 

CFP: Special Issue Production Planning and Control – Servitization (Deadline: Dec 15)

Call for papers for a Special Issue in Production Planning and Control

“Organisational transformation in servitization”

The Special Issue welcomes papers that offer novel research contributions in any aspect of Organisational transformation in servitization.

Submissions to this Special Issue must represent original material that have been neither submitted to, nor published in, any other journal.

IMPORTANT DATES

–        Extended abstract (2 pages): December 15th, 2012

–        Notification of acceptance for submission of full paper: March 31st, 2013

–        Submission of full paper: June, 30th 2013

–        Publication of the Special Issue (electronic version): Spring 2014

Guest Editors: Sergio Cavalieri, Paolo Gaiardelli, Veronica Martinez

 

CFP: International Conference on Service Science (April 11-13, 2013 Shenzen, China)

The 2013 International Conference on Service Science (ICSS 2013)
Theme: Promoting Serviceology in the Era of Big Data
Sponsored by Tsinghua University, Harbin Institue of Technology and IBM

Hosted by Graduate School at Shenzhen, Tsinghua University
April 11-13, 2013, Shenzhen, China
Conference Website: http://www.icss2013.org http://www.global-optimization.com/icss2013

Conference Objective

In the times of big data, how to provide high-quality and effective services is a challenge to all research institutes and industries. In light of this emerging trend, ICSS 2013 will be held in Shenzhen, China on April 11-13, 2013, which is hosted by the Graduate School at Shenzhen, Tsinghua University, with the sponsorship of Tsinghua University, IBM, and Harbin Institute of Technology, following the 2005 SSME Symposium at Peking University, in Beijing, the 2006 Asia Pacific SSME Symposium at Tsinghua University, in Beijing, the 2008 ICSS at Harbin Institute of Technology in Beijing, the 2009 ICSS at Peking University, in Beijing, the 2010 ICSS at Zhejiang University, in Hangzhou, the 2011 IJCSS (jointly with ICSSI) at Yuan Ze University, in Taipei, and the 2012 IJCSS (jointly with ICSSI) at Fudan University, in Shanghai. This event aims to bring together scholars, researchers and managers of various areas and industries for intellectual exchanges, research cooperation and professional development. This conference features eight different submission tracks inviting presentations of theoretical research findings and case reports in serviceology, and also offers excellent networking opportunities to participants, with a wonderful taste of local culture. The conference will be closely cooperated with ICSSI 2013.

About Shenzhen

Shenzhen is located on the southern tip of the Chinese mainland and on the eastern bank of the Pearl River. Neighboring Hong Kong and Macau, Shenzhen’s location gives it a geographical advantage for economic development. As the country’s first special economic zone, Shenzhen has been a touchstone for China’s reform and opening-up policy since 1980. Qianhai Shenzhen-Hong Kong Modern Service Industry Cooperation Zone, a new zone of Shenzhen fully launched in 2012, will explore innovations in modern service industry, pilot cooperation between Hong Kong and the Chinese mainland, and lead the industrial upgrading of the Pearl River Delta area. Shenzhen has a subtropical marine climate with plenty of rain and sunshine and is rich in tropical fruit. A picturesque coastal city, Shenzhen is a popular tourist destination in South China and has been listed by the Chinese Government as an Excellent Tourist City. It was named one of the world’s 31 must-see tourist destinations in 2010 by The New York Times.

Tracks and Topics of Interests

Areas of interest include, but are not limited to the following:

1. Service Science

  • Service and service system modeling, simulation and analysis
  • Human behavior in service systems
  • The dynamics of service system evolution
  • Data mining for service intelligence

2. Service Management

  • Consumer/customer service experience
  • Customer relationship management
  • Service supply chain management
  • Human resource management in services
  • Service project management
  • Service development process management
  • Service quality management
  • Service marketing management
  • Service-dominant logic of marketing
  • Service communication
  • Service pricing
  • Service branding

3. Service Innovation

  • Service design methodology
  • Service innovation theory
  • Business model innovation
  • Business process modeling and design
  • Innovation and service industry evolution
  • Tools and techniques for IT service innovation and management
  • Globalization of service innovation

4. E-Services and Service Computing

  • Cloud computing
  • Collaborative service management in B2B and B2C e-commerce
  • Decision support systems for service management and operations
  • Service knowledge management

5. Service Design and Engineering

  • Service development
  • Service quality assurance
  • Service design methodology
  • Service optimization
  • Service demand forecasting, pricing, and planning
  • User Contribution Systems
  • Service requirement collection, specification, analysis

6. Applications and Industry Practice

  • Public Services: Healthcare, education, government, transportation, telecommunication
  • Private Services: Small business, distribution, retailing, service for social and cultural events
  • Service in manufacturing companies

7. Education and Curricula Development

  • Service science education and curricula design
  • Talent requirement in modern service industry
  • Methodology and practice of service science curricula design
  • Practice of teaching service science courses
  • Teaching method and case study for service science courses

Paper Submission

High quality research papers and case studies are invited to be submitted through the following link: https://www.easychair.org/conferences/?conf=icss2013
Each submission should meet the following requirements:

  • No more than 6 pages in length including references, illustrations, and appendices.
  • A short abstract around 150 words and keywords contained on the first page
  • 2-column, single-spaced text in 10 point Times Roman for the body of the text
  • No page numbers
  • No headers and footers
  • Standard US-letter size
  • PDF format

All submissions must be original work and must not have been published elsewhere and must not be currently under consideration by any other conferences or journals. Submitting a paper means that, if the paper is accepted, at least one author will pay the registration fee and attend the conference to present the paper.

Publication

The conference proceedings will be published by IEEE CPS and submitted to IEEE Xplore and CSDL digital libraries. The proceedings in previous years have been included in EI Compendex, and CPS will make reasonable efforts to ensure similar indexation.

Awards

ICSS 2013 will offer one best paper award and one best student paper award.

Important Dates

Submission Due:          November 30, 2012

Notification of Acceptance:  January 15, 2013

Camera Ready Copy Due:  January 30, 2013

Author Registration Due:    March 01, 2013

Contact

Miss Xueying Xin

Email: info@icss2013.org2013icss@gmail.com

 

CFP: Frontiers in Service Conference (Taipei, Taiwan July4-7, 2013)

Dear Authors and Reviewers,

We at JSR would like to share with you the Call for Papers for the 2013 Frontiers in Service Conference.

 

The 22nd Annual Frontiers Conference July 4‐7, 2013 in Taipei, Taiwan, hosted by the College of Management at the National Taiwan University.

 

The Frontiers in Service Conference, sponsored by INFORMS, the American Marketing Association, the University of Maryland’s Center for Excellence in Service, the National Science Council of Taiwan, and IBM, is the world’s leading annual conference on service research and management. It attracts prominent thought leaders and industry experts from around the world to share cutting‐edge knowledge and best practices on how to improve service quality, enhance service productivity, and foster service innovation. The conference will cover a wide variety of service topics, including service science, service marketing, service operations, and service management.

The submission deadline is November 20, 2012.

If you would like further information please see the link below for the Call for Papers.

Thank you for your involvement with the Journal of Service Research!

http://jsr.sagepub.com/site/includefiles/2013_JSR_FIS_CFP.pdf

Best regards,

Editorial Office
Journal of Service Research

Katherine N. Lemon, Editor
Editorial Assistants:
Joseph Simko
Kristie Dickinson
Ryan Escobedo
Allison Rottman

jsr@bc.edu

Service Management in Health and Wellness (Editor Jay Kandampully)

New Book:

Today, more than ever before, people desire to look and feel better, to slow the effects of aging, manage stress, and/or prevent age related illness.

 
This growing social phenomenon is the so called wellness generation.

 
Service Management in Health and Wellness Services examines the
growing significance of the wellness concept as a feature of the health
care industry. This new paradigm shift in the composition of health
care and the subsequent changes in the needs and expectations of
health care customers are transforming health care into a largely
customer-driven service sector.

 
Designed specifically for practitioners and students in the health
and wellness industry, Service Management in Health and Wellness
Services addresses various aspects from a services management
perspective. In doing so, the publication reinforces that service
management approaches can be used to effectively manage health
and wellness services to provide customers with superior service
and value. Those who conceptualize and manage the health care
offering as essentially a ‘service’ offering will gain an advantage in
the understanding of, and ability to deliver, service excellence. These
concepts cover the full gamut of the health service and wellness
industry – including operations, marketing, human resources, and
more.

 
Service Management in Health and Wellness Services provides a
detailed account of the critical services-management concepts that
have direct application in the health and wellness industry. Using case
examples, each chapter seeks to illustrate how these concepts can be
used effectively to gain customer loyalty, achieve market leadership in
the health and wellness industry.

 
TABLE OF CONTENTS
1. Service Management a New Paradigm in Health and Wellness Services
Jay Kandampully, The Ohio State University, USA
2. Quality and Value of Health Services
Joris van de Klundert; Institute of Health Policy & Management, Erasmus University Rotterdam, The Netherlands
3. Service Culture as a Means for Creating a Competitive Advantage: The Case of Public Hospitals
Victoria Bellou; University of Thessaly, Greece
Aristea Bellou MD; Specialist in Internal Medicine at Papageorgiou Hospital, Thessaloniki, Greece
4. Improving Patient Satisfaction: A service Management Approach
Ravi Behara; College of Business, Florida Atlantic University, Florida, USA.
Fabio Potenti; Cleveland Clinic Florida & Florida Atlantic University, Florida, USA
5. Managing Customer Relationship Quality in Hospitals
Miguel A. Moliner; Universitat Jaume I of Castellón, Spain
Miguel A. López; Universitat Jaume I of Castellón, Spain
6. The Effect of Servicescapes on Consumer’s Wellness Experience
Hye Yoon Choi; Consumer Sciences, The Ohio State University, USA
Kathryn Stafford; Consumer Sciences, The Ohio State University, USA
7. Toward Improving Performance Management in a Healthcare Operational Environment: A
Customer- Orientation Approach
Carlos F. Gomes; University of Coimbra, – School of Economics – Portugal
Mahmoud M. Yasin; East Tennessee State University, – Depart. of Mgt & Marketing, USA
Phillip E. Miller; East Tennessee State University, – Depart. of Mgt & Marketing, USA
8. An Open-Systems Perspective of Mental Health Services
Mark Anderson; Faculty of Business, Government & Law, University of Canberra, Australia
Byron Keating; Faculty of Business, Government & Law, University of Canberra, Australia
Anton Kriz; Newcastle Business School, University of Newcastle, Australia
9. Lean Hospitals: Five Tools that Position Healthcare Organizations for Success
Kenneth K. Boyer; Fisher College of Business, The Ohio State University, USA
Luv Sharma; Fisher College of Business, The Ohio State University, USA
10. The Emerging Healthcare Service Platform
Ravi S. Behara; College of Business, Florida Atlantic University, Florida, USA
C. Derrick Huang; College of Business, Florida Atlantic University, Florida, USA
Jahyun Goo; College of Business, Florida Atlantic University, Florida, USA
11. From Healthcare to e-Healthcare: Are People Ready?
Tor W. Andreassen; BI Norwegian Business School, Norway
Even J. Lanseng; BI Norwegian Business School, Norway
12. Service Focus through Technology for Health Promotion: A Review of Multidimensional Market
Dr Carolin Durst; University Erlangen-Nuremberg, Germany
Andreas Hamper; University Erlangen-Nuremberg, Germany
Tino Mueller; University Erlangen-Nuremberg, Germany
13. The Role of E-Health Information in the Empowerment of Customers
Gummerus, Johanna; Department of Marketing, HANKEN School of Economics, Helsinki, Finland
Veronica Liljander; Department of Marketing, HANKEN School of Economics, Helsinki, Finland
Catharina von Koskull; Department of Marketing, HANKEN School of Economics, Helsinki, Finland
14. Telemedicine, Remote Monitoring, in-home Health and Medical Technology Services for Elderly Patients
Catherine Berry; Consumer Sciences, The Ohio State University, USA
15. Do Seniors Accept Technology-Based Service Innovations? A Qualitative Approach
Jens Hogreve, Catholic University of Eichstaett-Ingolstadt, Germany
Nicola Bilstein, Catholic University of Eichstaett-Ingolstadt, Germany
16. Creating New Paradigms of Health Service for Older People: A Management Opportunity
Liz Gill, Rehabilitation Studies Unit, Sydney Medical School, The University of Sydney, Australia
17. Collaborative care for patients with Parkinson’s Disease: Combining an Offline Professional Network with an Online
Health Community for the Sustainable Provision of Care
A.C.R. van Riel; Institute for Management Research, Radboud University Nijmegen, The Netherlands
L.M. Visser; Institute for Management Research, Radboud University Nijmegen, The Netherlands
M. van der Eijk; Radboud University Nijmegen Medical Centre, The Netherlands
M.J. Faber; Radboud University Nijmegen Medical Centre, The Netherlands
M. Munneke; Radboud University Nijmegen Medical Centre, The Netherlands
B.R. Bloem; Radboud University Nijmegen Medical Centre, The Netherlands
18. Practical Examples of Service Development and Innovations in the Nordic Well-Being Industry
Anja Tuohino; University of Eastern Finland, Finland
Henna Konu; University of Eastern Finland, Finland
Anne-Mette Hjalager; University of Southern Denmark, Denmark
Edward Huijbens; University of Akureyri, Iceland
19. Cross-Cultural Issues in Health and Wellness Services in Estonia
Heli Tooman; Pärnu College of the University of Tartu, Estonia
Kai Tomasberg; Pärnu College of the University of Tartu, Estonia
Melanie Smith; Budapest Business School, Budapest, Hungary
20. Ayurveda
Anupama Kothari; Robert H. Smith School of Business, University of Maryland, USA
21. Traditional Chinese Medicine
Tingting (Christina) Zhang; Beijing International Studies University, Beijing, China
22. Paradigm Shifters in Health and Wellness Services (Cases)
1. Aravind Eye Care System (India)
Anupama Kothari; Robert H. Smith School of Business, University of Maryland, USA
2. Apollo Hospitals (India)
Anupama Kothari; Robert H. Smith School of Business, University of Maryland, USA
3. The Schwarz***** Alpine Spa & Resort (Austria)
Anita Zehrer; MCI, University of Applied Sciences, Innsbruck, Austria
Hubert Siller; MCI, University of Applied Sciences, Innsbruck, Austria
4. Grand Park Hotel ***** Bad Hofgastein (Austria)
Maria Wiesinger, Hospitality Schools Salzburg, Bad Hofgastein, Austria
Silvia Listberger, Hospitality Schools Salzburg, Bad Hofgastein, Austria
Claudia Wachter, General Manager, Grand Park Hotel, Bad Hofgastein, Austria
5. Samadhi Spa & Wellness Retreat (Australia)
Haywantee Ramkissoon; Faculty of Business & Economics, Monash University, Australia.
6. Constance Le Prince Maurice Hotel and Spa (Mauritius)
Roubina T D Juwaheer; Faculty of Law & Management, University of Mauritius, Mauritius
7. Cardinal Health (USA)
Jichul Jang, Consumer Sciences, The Ohio State University, USA
8. Cleveland Clinic Experience (USA)
Soyeon Kim; Consumer Sciences, The Ohio State University, USA
9. Clifton Springs Hospital and Clinic (USA)
Hye Yoon (Rebecca) Choi; Consumer Sciences, The Ohio State University, USA
10. Wexner Medical Center, OSU (USA)
Anupama Sukhu; Consumer Sciences, The Ohio State University, USA
Hyejin Park; Consumer Sciences, The Ohio State University, USA

 
• Uniquely reflects an alchemic shift of management concept in health
service and will be of interest to practitioners, and to those involved in
teaching, or students on any of the increasing number of health service
and wellness management programs.
• Examines the wellness concept paradigm shift and the subsequent
changes in the needs and expectations of health care customers.
• Describes the burgeoning use of technology that empowers health
service providers to serve customers globally through multiple channels.
• Argues that future arrangements for health care must provide
management of both wellness and illness, according to their
prominence throughout the various stages of one’s life span.
• Provides a detailed account of the critical service management concepts
that have direct application in the health and wellness industry.
• Illustrates how service management concepts can be used effectively to
gain customer loyalty, and achieve market leadership in the health and
wellness industry.

 
Service Management in Health & Wellness Services is edited by Jay
Kandampully, professor of services management at The Ohio State
University, and also the Editor-in- Chief of the Journal of Service
Management. Chapter and cases are contributed by distinguished scholars
from around the globe.

 
For more information, or to request a review
copy for course adoption consideration, visit:
http://www.kendallhunt.com/kandampully
Sales Contact:
Deb Roth, Publishing Solutions Representative
800.247.3458 ext. 5
droth@kendallhunt.com

Tip: When Starting A New Degree Programs

There is a truth about all new majors – “they have to start as a minor to another well known disciplines that is in highest demand,” until they are well-established on their own.  And this takes time.

The same is true of the very “hot” disciplines of data scientists and analytics experts — hiring managers do not know what they are getting, until these brands become established.  Even though the press is full of articles about the importance and shortage of data scientists and analytics experts…

When starting new degree programs like SSME, service science, service systems engineering, data scientists, business analytics, it is very important when new degree programs are set up that university, industry, and government work together to ensure the program success.

I always tell the people setting up SSME programs (though you would be surprised how many times people do not listen) the following…

start new degree programs as a value-add minor to a well-established major that is in the highest demand

(1) SSME is so very new, that you need to make sure the graduates are T-shaped
(2) the area of depth does not matter to SSME, but…
(3) the area of depth matters tremendously to future employers, including IBM and other industry
(4) if IBM and other industry hiring managers do not yet understand the value of SSME, the area of depth is what the student must market about themselves in order to be hired
(5) Being deep in only SSME is still not well understood in the marketplace – someday maybe through efforts of ISSIP.org, etc. – but for now T-shaped is key

To state it more clearly…

<Operations Research/SSME, Sector, Nation>  is a good triple, if the employers/hiring managers need Operations Research in highest demand
<Marketing/SSME, Sector, Nation> is a good triple, if the employers/hiring managers need Marketing in highest demand
<SSME, Sector, Nations> is a bad triple, because most hiring managers do not know what SSME is – even people inside IBM, as much as we have promoted it

There is a truth about all new majors – “they have to start as a minor to another well known disciplines that is in highest demand,” until they are well-established on their own.  And this takes time.

The same is true of the very “hot” disciplines of data scientists and analytics experts — hiring managers do not know what they are getting, until these brands become established.  Even though the press is full of articles about the importance and shortage of data scientists and analytics experts…

Hopefully the next generation can be wiser about planning new disciplines – wiser than my generation – remember for your new degree program, start as a minor to a well-established major that is in highest demand.

that is so important I will say it three times…
start new degree programs as a value-add minor to a well-established major that is in the highest demand.
start new degree programs as a value-add minor to a well-established major that is in the highest demand.
start new degree programs as a value-add minor to a well-established major that is in the highest demand.

 

good luck!

CFP: International Conference on Agents and Artificial Intelligence (Barcelona Feb 15-18, 2013)

Let me kindly inform you that the International Conference on Agents and Artificial Intelligence (ICAART 2013 – http://www.icaart.org/), to be held in Barcelona, Spain (February 15 – 18, 2013) is now welcoming the submission of position papers whose deadline is scheduled for next October 29.

The conference will be sponsored by the Institute for Systems and Technologies of Information, Control and Communication (INSTICC) and held in cooperation with the Association for the Advancement of Artificial Intelligence (AAAI). INSTICC is Member of the Foundation for Intelligent Physical Agents (FIPA), Workflow Management Coalition (WfMC) and Object Management Group (OMG).

Submitted papers will be subject to a double-blind review process. All accepted papers (full, short and posters) will be published in the conference proceedings, under an ISBN reference, on paper and on CD-ROM support. IOKU

The proceedings will be submitted for indexation by Thomson Reuters Conference Proceedings Citation Index (ISI), INSPEC, DBLP and EI (Elsevier Index).

All papers presented at the conference venue will be available at the SCITEPRESS Digital Library (http://www.scitepress.org/DigitalLibrary/). SCITEPRESS is member of CrossRef (http://www.crossref.org/).

ICAART 2013 will be held in conjunction with ICPRAM 2013 and ICORES 2013 in Barcelona, Spain. Registration to ICAART will enable free attendance to any sessions of ICPRAM and ICORES conferences as a non-speaker.

We also would like to highlight the possibility to submit to the following Workshop, whose deadline is scheduled for November 5, 2012:
– Learning, Agents and Formal Languages (LAFLang)
(http://www.icaart.org/LAFLang.aspx)

Please check further details at the ICAART conference website (http://www.icaart.org/).

Should you have any question please don’t hesitate contacting me.

Kind regards,
Vera Coelho
ICAART Secretariat

Av. D. Manuel I, 27A 2.Esq.
2910-595 Setubal, Portugal
Tel.: +351 265 100 033
Fax: +44 203 014 8556
Email: icaart.secretariat@insticc.org

_____________________________________

CALL FOR PAPERS

International Conference on Agents and Artificial Intelligence
ICAART website: http://www.icaart.org/

February 15 – 18, 2013
Barcelona, Spain

In Cooperation with: AAAI
Sponsored by: INSTICC
INSTICC is Member of: FIPA, WfMC and OMG

IMPORTANT DATES:
Position Paper Submission: October 29, 2012
Authors Notification (position papers): November 30, 2012
Final Position Paper Submission and Registration: December 14, 2012

KEYNOTE SPEAKERS:
Elias M. Awad, University of Virginia, United States
Jaap van den Herik, Tilburg University, Netherlands
Wiebe van der Hoek, University of Liverpool, United Kingdom
Max Bramer, University of Portsmouth, United Kingdom

CONFERENCE CHAIR:
Ana Fred, Technical University of Lisbon / IT, Portugal

PROGRAM CHAIR:
Joaquim Filipe, Polytechnic Institute of Setubal / INSTICC, Portugal

PROGRAM COMMITTEE:
Please check the program committee members at http://www.icaart.org/ProgramCommittee.aspx

CONFERENCE AREAS:
Area 1: Agents
– Agent Models and Architectures
– Agent Communication Languages
– Distributed Problem Solving
– Collective Intelligence
– Semantic Web
– Simulation
– Multi-Agent Systems
– Privacy, safety and security
– Mobile Agents
– Economic Agent Models
– Auctions and Markets
– SOA and Software Agents
– Agent Platforms and Interoperability
– Web Intelligence
– Group Decision Making
– Physical Agents
– Robot and Multi-robot Systems
– Self Organizing Systems
– Cognitive Robotics
– Autonomous Systems
– Task Planning and Execution
– Programming Environments and Languages
– Negotiation and Interaction Protocols
– Conversational Agents
– Cooperation and Coordination
– Cloud Computing

Area 2: Artificial Intelligence
– Knowledge Representation and Reasoning
– Ontologies
– Model-Based Reasoning
– Uncertainty in AI
– Bayesian Networks
– Ambient Intelligence
– Reactive AI
– Hybrid Intelligent Systems
– Planning and Scheduling
– Case-Based Reasoning
– Machine Learning
– Pattern Recognition
– Vision and Perception
– AI and Creativity
– Expert Systems
– Soft Computing
– Fuzzy Systems
– Neural Networks
– Evolutionary Computing
– Intelligent User Interfaces
– Natural language processing
– Cognitive Systems
– State Space Search
– Constraint Satisfaction
– Data Mining
– Industrial applications of AI

—————————————————————–
To SUBSCRIBE:
http://internetmailmanager.com/s/reg.Asp?a=484A879877NY6L97N788MNBG&b=75LJP98JKM3BZZUKX
—————————————————————–
To FORWARD:
http://internetmailmanager.com/s/fwd.asp?a=484A879877NY6L97N788MNBG&b=75LJP98JKM3BZZUKX&t=71967
—————————————————————–
To UNSUBSCRIBE:
http://internetmailmanager.com/s/us.asp?a=484A879877NY6L97N788MNBG&b=75LJP98JKM3BZZUKX
—————————————————