NBER Entrepreneurship Research Boot Camp 2013
Call for Applicants

The NBER Entrepreneurship Working Group is
hosting the 6th Entrepreneurship Research Boot
Camp (ERBC). This intensive workshop provides an
introduction into the leading research topics in
the areas of the economics of entrepreneurship
and entrepreneurial finance. The workshop is
sponsored by the Ewing Marion Kauffman Foundation.

When: Wednesday, July 17 to Saturday, July 20, 2013
Accepted students are also welcome to attend the
NBER Entrepreneurship Working Group meeting on Tuesday, July 16.

Where: NBER, Cambridge, Massachusetts, US.

Program: The program will be taught by
experienced and active researcher professors.
Each day will have 6 hours of instruction. The
preliminary line-up includes John Haltiwanger
(Maryland), Thomas Hellmann (UBC), Erik Hurst
(Chicago), William Kerr (Harvard), Josh Lerner
(Harvard), Antoinette Schoar (MIT), Scott Stern
(MIT) and John van Reenen (LSE).

For whom: The boot camp is meant to promote
research interest in the areas of
entrepreneurship economics and/or entrepreneurial
finance. It is particularly well suited for PhD
students in economics and finance, who are either
considering, or already doing research in these
areas. While the boot camp is primarily intended
for PhD students, it is also suitable for
post-docs and early-career assistant professors
with an interest in these areas of research. The
minimum requirement is that (by the summer)
participants will have completed their first year
of PhD course work. Participants are expected to
carefully prepare for the workshop. In
particular, they are expected to read a syllabus
of over 50 papers prior to the boot camp.

Costs: The ERBC is generously supported by a
grant from the Kauffman Foundation. Participation
is free and restricted to admitted applicants –
no auditors will be admitted. Participants will
be accommodated for four nights (five if also
attending the NBER Entrepreneurship Working Group
meeting). Travel expenses will be covered,
provided they are in accordance with standard NBER procedures.

Application: Applicants will be selected on a
competitive basis. Each applicant should submit
an application containing the following items:
A cover letter that includes complete contact
information, as well as the name of the recommendation letter writer.
A Curriculum Vitae of the applicant, together
with a list of all current and completed PhD courses.
A two-page essay that explains why the applicant
wants to attend the boot camp. This should
include a brief description of the applicant’s
current and future research direction.
One letter of recommendation from the applicant’s
current or former PhD advisor. Letters of
recommendation should be short (no more than 2
pages), they will be treated confidentially, and
they can be sent separately from the applicants’application.

The application package should be assembled into
a single pdf and uploaded here:
<http://papers.nber.org/confsubmit/backend/cfp?id=ERBCs13>http://papers.nber.org/confsubmit/backend/cfp?id=ERBCs13

If the letter of recommendation needs to be sent
separately, please email it to Brett Maranjian at
<mailto:maranjian@nber.org>maranjian@nber.org and
she will add it to your application package.

The application deadline is Monday, April 1, 2013

Acceptance decisions will be made in early May.
Accepted participants will be expected to come
prepared by reading a syllabus of over 50 papers
prior to the beginning of the ERBC.

For any questions concerning academic matters,
please contact the academic coordinator:
Thomas Hellmann
University of British Columbia
Sauder School of Business
2053 Main Mall, Vancouver, BC,
Canada V6T 1Z2
Tel: (604) 822-8476
<mailto:hellmann@sauder.ubc.ca>hellmann@sauder.ubc.ca

The 10th International Conference on Economics of Grids, Clouds, Systems, and Services

September 18-20, 2013, Zaragoza, Spain

Call for Papers :
http://www.gecon-conference.org/gecon2013/call_for_papers_gecon2013.pdf
Main page : http://www.gecon-conference.org/gecon2013

Important Dates
===============
– Paper Registration Deadline: May 1st, 2013
– Paper Submission Deadline: May 11th, 2013
– Notification of Paper Acceptance: July 1st, 2013
– Camera Ready Paper Deadline: July 15th, 2013

Scope
=====
GECON solicits works that are interdisciplinary, combining business and
economic aspects with engineering and computer-science related aspects.
Works can describe extensions to existing technologies, successful
deployments of technologies, economic analyses, analysis of technology
adoption, and theoretical models. We welcome papers that combine micro-
and macro-economic principles with resource management strategies in
computer science and engineering. Case studies that demonstrate
practical use of economic strategies and their benefits (and
limitations) are particularly encouraged. The purpose of this event is
to gather original work and build a strong multidisciplinary community
in this increasingly important area of a future information and
knowledge economy.

Topics of Interest
==================
The way in which IT resources and services are being provisioned is
currently in flux. Advances in distributed systems technology have
allowed for the provisioning of services on an unprecedented scale and
with increasing flexibility. Businesses have started to embrace models
based on this technology wherein third-party services, which can be
acquired with minimal service provider interaction, replace or
complement those services that are managed internally. However,
enterprises, academia, and policy makers have only started to grasp the
economic implications of this evolution.

As a global market for infrastructure, platform, and software services
emerges, the need for understanding and dealing with these implications
is quickly growing. In addition, a multitude of new challenges arise.
These are inherently multidisciplinary and relate to aspects such as the
operation and structure of service markets, the alignment of cost,
revenue and quality-related objectives when taking on a service consumer
or provider role, the adoption of these new technologies on a wide
scale, the creation of innovative business models, and the optimization
of value chains.

These challenges do not exclusively emerge in the IT field but rather in
all service domains that rely on an IT-based infrastructure. An example
is the coordinated operation of the next generation smart electricity
grids that are characterized by distributed generation facilities and
new consumption patterns. The alignment of IT with social networks in
order to increase efficiency as well as collect and analyze user data is
another.

GECON invites researchers and practitioners from industry to present and
discuss economics-related issues and solutions associated with these
challenges. The topics of interest are:
– Analysis of software industry and cloud computing industry
– Market mechanisms, auctions models, and bidding languages
– Decision support for providers, service selection, and procurement
– Revenue and energy-aware resource management
– Pricing schemes and revenue models
– Capacity planning
– Resource allocation and scheduling
– Automated trading and bidding support tools
– Incentive design and strategic behavior
– Development of sustainable infrastructures
– Desktop grids, volunteer computing and crowd-sourcing
– Economic modeling of networks, systems, software, and data
– Business models and strategies
– Service value chains and value networks
– Metering, accounting, and billing
– Negotiation, enforcement and monitoring of SLAs
– Trust, reputation, security, and risk management
– Performance monitoring and prediction
– Reports and analysis on operational markets and testbeds
– Techno-economic analysis
– Standardization and legal aspects
– Cost modeling, cost-benefit analysis, game theory
– Smart electricity grids
– Social network systems
– IaaS, SaaS, PaaS
– Services Science
– Technology acceptance models
– Benefits to small and medium-sized enterprises

Publication and Submission Guidelines
=====================================
Original full papers and work-in-progress papers, which are not
currently under review by another conference, will be considered.
Submitted papers should not exceed 14 pages in Springer LNCS format
(including references and appendices). For further details, visit the
GECON 2013 Web page.

Manuscripts will be reviewed based on technical merit, soundness,
originality, and relevance. Past acceptance rates have been below 33%.

Paper submissions are managed electronically through the EasyChair
Website (http://www.easychair.org/conferences/?conf=gecon2013)

The proceedings will be published by Springer LNCS. Extended versions of
up to 10 accepted papers in the Computer Science field will be invited
for publication by Elsevier in a special issue of the Journal of Future
Generation Computing Systems. For papers targeting pure business and
economic aspects within the conference, a special issue of the Springer
Electronic Markets Journal with up to 5 papers is foreseen.

Conference Chairs
=================
Jörn Altmann (Seoul National University, Korea)
Kurt Vanmechelen (University of Antwerp, Belgium)
Omer F. Rana (Cardiff University, UK)
JoséA. Bañares (University of Zaragoza, Spain)

Steering Committee
==================
Jörn Altmann (Seoul National University, South-Korea)
Kurt Vanmechelen (University of Antwerp, Belgium)
Omer F. Rana (Cardiff University, UK)
Rajkumar Buyya (University of Melbourne, Australia)
Junseok Hwang (Seoul National University, South-Korea)
Hing-Yan Lee (National Grid Office, Singapore)
Jysoo Lee (Kisti, South-Korea)
Steven Miller (Singapore Management University, Singapore)
Dirk Neumann (University of Freiburg, Germany)

Program Committee
=================
The list of program committee members can be found at
http://www.gecon-conference.org/gecon2013/committees.html

This from Wendy Murphy on setting up new service science related courses:

1. Helpful materials are located from this page:
http://www.ibm.com/university/ssme
2. Many blog entries by Jim are posted at:
http://www.service-science.info
3. And you should join ISSIP.org too, and perhaps the SIG on service education and research.  While this group is new, they’ll be collecting information about service science education around the world and trying to help make sense of it all!
http://www.issip.org

Send email to info@issip.org saying “I am interested in more information about ISSIP SIG Education and Research”

We believe a service science related course can provide the breadth to help students become more T-shaped service innovators.   Depth in just about any field, but breadth in understanding service systems and service innovation can be very helpful in the age of service platforms that scale the benefits of new knowledge globally and rapidly.  From IT platforms (cloud, smart phones, smart city intelligent operation centers) to Organization platforms (franchises) to education and skills platforms (MOOCs) – understanding service science and service innovation is a great way to prepare for the future.

Deadline extended:

SUBMISSION DUE DATE: extended to August 31, 2013
PUBLISHING DATE: July, 2014

OBJECTIVE:
This special issue aims to increase our scientific theoretical and applied
knowledge on the engineering and management of IT-based service systems
from a Systems Approach view.

SPECIAL ISSUE ON Engineering and Management of IT-based Service Systems: A
Systems Approach

International Journal of Information Technologies and the Systems Approach
(IJITSA)

Guest Editors:
Dr. Ovsei Gelman, Universidad Nacional Autónoma de México, México
Dr. Mahesh S. Raisinghani, Texas Woman’s University, USA
Dr. Miroljub Kljajic, University of Maribor, Slovenia
Dr. Manuel Mora, Autonomous University of Aguascalientes, Mexico

INTRODUCTION:
While services –as a type of business classification (Quinn, 1992)- and
service systems have been engineered, managed and studied from early past
century (Chase and Apte, 2007), their core re-foundations can be tracked
recently (Cook et al. 1999). Furthermore, the economic relevance of
service systems (or service sector in general) in the modern worldwide
economy is totally recognized. As Sheenan (2006) reports “business
organizations focused on delivering help, utility, experience, information
or other intellectual content …account for more than 70% of total value
added in the OECD”. Thus, service systems and service concept – as opposed
to the product concept or the single post-sale business activity – have
experienced fundamental changes, and acquired a high-practical business
and theoretical relevance. In this special issue, we pursue to advance our
scientific knowledge on the processes, methodologies, techniques and tools
for engineering and managing IT-based service systems under a Systems
Approach. The service-oriented paradigm has permeated several disciplines
(Chesbrough and Spohrer, 2006). IT-based service systems can be defined as
“…a value coproduction configuration of people, IT, other internal and
external service systems, and shared information (such as language,
processes, metrics, prices, policies, and laws.”(adapted from Spohrer et
al., 2007).  Accordingly, a service can be defined –in general- as “…the
application of resources (including competences, skills, and knowledge) to
make changes that have value for another (system)”(idem, 2007). Service
paradigm has been identified as one of the relevant themes for IT in the
last decade (Demirkan and Goul, 2006; Rai and Sambamurthy, 2006;
Beachboard et al. 2007; Zhao et al. 2008). In particular, in this track we
are interested in advancing the scientific knowledge on how to design
IT-based service systems, as systems which comprise hardware, software,
network infrastructure, data, environment and people components (Gallup et
al., 2009). While models of processes for engineering and managing
IT-based service systems (like ITILv2, ITIL v3, CMMI-SVC, CobIT, ITUP, MOF
4, ISO 20000) have been posed, their specific practices are still unclear
and few used by most IT practitioners. We consider such a topic to be
mandatory to foster a cost-effective and trustworthy engineering and
management of IT-based service systems (Buede, 2000). Additionally, since
IT-based service systems are also systems (Tien, 2008; Alter, 2008; Mora
et al., 2009) their essential and shared attributes for general systems
(Ackoff, 1971; Gelman and Garcia, 1989) should be considered.  Based on
aforementioned issues for systems, service systems, and IT-based systems,
we believe that a Systems Approach (Ackoff et al., 1962; Checkland, 2000)
and a Systems Engineering view (Sage, 2000; Buede, 2000) can be helpful
for this aim.  A Systems Approach can be defined as an answering and
problem-solving system comprised of: (i) systemic philosophical paradigms
(P’s: an ontological, epistemological and axiological stance on the
world): (ii) systemic theoretical frameworks (F’s: ideas-constructs,
theories, and models); (iii) systemic methodologies (M’s: methods,
techniques, and instruments), and (iv) situational areas identified as
systems (A’s:  natural, artificial or social objects, artifacts and
subjects under study).  Similarly, a Systems Engineering discipline, can
be briefly defined as “the interdisciplinary approach and means to enable
the realization of successful (cost-efficient and trustworthy) systems”.

References
1.Ackoff, R. (1971). Towards a system of systems concepts. Management
Science, 17(11), 661䳗.
2.Alter, S. (2008). Service Systems Fundamentals: Work Systems, Value
Chains and Life Cycle, IBM Systems Journal, 47(1), 71-85.
3.Beachboard, J. et al. (2007). AMCIS 2007 Panel on IT Service Management:
IT Service Management in the IS Curriculum. Communications of the AIS,
20(35), 555-566.
4.Buede, E. (2000). The engineering design of systems. (Wiley Series in
Systems Engineering, A. Sage (Ed)). New York: Wiley.
5.Chase, R. and Apte, U. (2007).  A history of research in service
operations: What’s the big idea? Journal of Operations Management, 25,
375䮺.
6.Chesbrough, H. & Spohrer, J. (2006). A research manifesto for services
science. Communica-tions of the ACM. 49(7). 35-40.
7.Cook, D., Goh, C. and Chung, C. (1999). Service Typologies: a State of
the Art Survey. Production and Operation Management, 8(3), 318-338.
8.Demirkan, H. & Goul, M. (2006). AMCIS 2006 Panel Summary: Towards the
Service Oriented Enterprise Vision: Bridging Industry and Academics.
Communications of the AIS, 18(26), 546-556.
9.Gelman, O.  and Garcia, J. (1989). Formulation and axiomatization of the
concept of general sys-tem. Outlet of the Mexican Institute of Planning
and Systems Operation, 19(92), 1-81.
10.Gallup, S., Dattero, R., Quan, J. & Conger, S. (2009). An Overview of
IT Service Management. Communications of the ACM, 52(5), 124-127.
11.Gelman, O.  and Garcia, J. (1989). Formulation and axiomatization of
the concept of general sys-tem. Outlet of the Mexican Institute of
Planning and Systems Operation, 19(92), 1-81.
12.Meiren, T. (2008). Theory and Application Focus in Services Research.
In:  D. Spath and W. Ganz (Eds). The Future of Services: Trends and
Perspectives. Hanser: Germany. (37-48).
13.Mora, M., Raisinghani, M., O’Connor, R., & Gelman, O. (2009). Toward an
Integrated Conceptualization of the Service and Service System Concepts:
a Systems Approach.  International Journal of Information Systems in the
Service Sector (IJISSS), 1(2), 36-57.
14.Quinn, J.B. (1992). Intelligent Enterprise. New York: The Free Press.
15.Sage, A. (2000). Systems engineering education. IEEE Transactions on
Systems, Man and Cybernetics –Part C: Applications and Reviews, 30(2),
164-174.
16.Sheehan, J. (2006). Understanding Service Sector and Innovation.
Communications of the ACM, 49(7), 43-47.
17.Spath, D., Ganz, W. & Tombell, A. (2008). Forward-looking Service
Research to serve the Future Service Economy. In:  D. Spath and W. Ganz
(Eds). The Future of Services: Trends and Perspectives. Hanser: Germany.
(1-13).
18.Spohrer, J. (2007). Service Sciences, Management and Engineering
website: www.research.ibm.com/ssme/.
19.Spohrer, J. (2008). The Service Systems as the Basic Abstraction of
Service Science. (in press).
20.Tien, J. and Berg, D. (2003). A case for service systems engineering.
Journal of  Systems Science and Systems Engineering, 㺌(1), 13螒.
21.Tien, J. (2008). Services: A System’s Perspective. IEEE Systems
Journal, 2(1), 146-157.
22.Zhao,  J. et al. (2008). ICIS 2007 Panel Report: Bridging Service
Computing and Service Management: How MIS Contributes to Service
Orientation. Communication of the AIS, 22(22), 413 –428..

OBJECTIVE OF THE SPECIAL ISSUE:
This special issue aims to increase our scientific theoretical and applied
knowledge on the engineering and management of IT-based service systems
from a Systems Approach view.

RECOMMENDED TOPICS:
Topics to be discussed in this special issue include (but are not limited
to) the following:

•Systems Foundations of IT-based Service Systems
•Determination of the Role of Service Systems in Super-systems such as
Economical, Environmental, Social and Political that is making it a
Service System
•Definition of Sub-systems that are forming a Service System in order to
assure the fulfillment of its Mission and Objectives
•The specificity of the organization and management of the service
systems, which assure their productivity as well as their development
•Conceptual comparative studies of ITSM standards and models (ISO 20000,
ITIL, CMMI-SVC, ITUP, MOF 4, CobIT)
•Empirical studies on implementations of ITSM standards and models (ISO
20000, ITIL, CMMI-SVC, ITUP, MOF 4, CobIT)
•Applied cases of implemented engineering practices for IT-based Service
Systems
•Applied cases of implemented management practices for IT-based Service
Systems
•Applied cases in real Data Centers
•Applied cases of adaptations of ITSM Processes for specific SMBs
•Application of IT-based Service Systems in Critical domains (health care,
international security, international financial stock markets, green
initiatives, gap e-education)
•Classification of IT-based Service Systems
•Value models for IT-based Service Systems (how can it be valued a priori
(designs) and a posteriori (evaluations of real systems))
•Innovative applications of IT-based Service Systems

SUBMISSION DUE DATE:  June 㺞, 2013
PUBLISHING DATE:  July, 2014

SUBMISSION PROCEDURE:
Researchers and practitioners are invited to submit papers for this
special theme issue Engineering and Management of IT-based Service
Systems: a Systems Approach on or before June 30, 2013 to Dr. Manuel Mora
(ijitsa@gmail.com). All submissions must be original and may not be under
review by another publication. INTERESTED AUTHORS SHOULD CONSULT THE
JOURNAL’S GUIDELINES FOR MANUSCRIPT SUBMISSIONS at:

http://www.igi-global.com/development/author_info/guidelines%20submission.pdf.

All submitted papers will be reviewed on a double-blind, peer review
basis. Papers must follow APA style for reference citations.

ABOUT International Journal of Information Technologies and the Systems
Approach (IJITSA):  The Journal of Information Technologies and Systems
Approach (IJITSA) is an academic and practitioner journal created to
disseminate and discuss high quality research results on Information
Systems and related upper and lower level Systems as well as on its
interactions with Software Engineering, Systems Engineering, Complex
Systems and Philosophy issues, through rigorous Theoretical, Modeling,
Engineering or Behavioral studies in order to explore, describe, explain,
predict, design, control, evaluate, interpret, intervene and/or develop
organizational systems where Information Systems are the main objects of
study and the Systems Approach –any variant- is the main research
methodology and philosophical stance used. This journal is an official
publication of the Information Resources Management Association
(http://www.igi-global.com/ijitsa), and it is semi annually published
(both in print and electronic form).

Published: Quarterly (both in Print and Electronic form)

www.igi-global.com/ijitsa

PUBLISHER:
The International Journal of Information Technologies and the Systems
Approach (IJITSA) is published by IGI Global (formerly Idea Group Inc.),
publisher of the “Information Science Reference”(formerly Idea Group
Reference), “Medical Information Science Reference”, “Business Science
Reference”, and “Engineering Science Reference”imprints. For additional
information regarding the publisher, please visit www.igi-global.com.
All submissions should be directed to the attention of:

Editors-in-Chief:
Emeritus Professor Frank Stowell, University of Portsmouth, UK
Professor Manuel Mora, Autonomous University of Aguascalientes, Mexico

International Journal of Information Technologies and the Systems Approach
(IJITSA)
http://www.igi-global.com/ijitsa

—

Dr. Manuel Mora

Information Systems

Autonomous University of Aguascalientes

Mexico, 20131

Calls for papers with Service Science themes

Journals

Journal of Service Research
Editor-in-chief: Mary Jo Bitner
Founding Editor: Roland Rust
Impact Factor: 2.732
Ranked: 16 out of 113 in Business
Source: 2011 Journal Citation Reports® (Thomson Reuters, 2012)
News: About 25 articles a year since about 1990

Journal of Service Science (INFORMS)
Founding Editor: Robin Qiu
News: About 33 articles per year since 2009

International Journal of Information Systems in the Service Sector (IJISSS)
An Official Publication of the Information Resources Management Association
Editor-in-chief: John Wang
News: About 33 articles per year since 2009

International Journal of Service Science, Management, Engineering, and Technology (IJSSMET)
An Official Publication of the Information Resources Management Association
Contact: Miguel-Angel Sicilia (University of Alcalá, Spain)
News: About 30 articles per year since 2010

International Journal of E-Services and Mobile Applications
Editor-in-chief: Ada Scupola
News: About 20 articles per year since 2009

International Journal of Services Sciences
Inderscience Publishers
Editor-in-chief: Desheng (Dash) Wu
News: About 12 articles per year since 2008

Service Science
Online electronic journal
Editor-in-chief: Minder Chen
News: About 4 articles per year since 2008

Journal of Service Science
Clute Institute
Contact: Ronal Clute
News: About 11 articles per year since 2008

International Journal of  u- and e- Service, Science and Technology
Science and Research Support Society (SERSC)
Contact: Jianhua Ma, Hosei University, Japan
Contact: Byeong-ho Kang, University of Tasmania, Australia
News: About 25 articles per year since 2008

Journal of Service Science and Management
Contact: Editor-in-Chief Prof. Samuel Mendlinger Boston University, USA
News: About 50 articles per year since 2008

Service Science and Management Research
Contact: Editorial Board: Dr. Rocío Pérez de Prado, University of Jaén, Spain
News: About 2 articles per year since 2012

International Journal of Quality and Service Sciences
Contact: Editor Professor Su Mi Dahlgaard Park, Lund University, Sweden ijqss@ch.lu.se
News: About 25 articles per year since 2008

Journal of Service Science Research
Contact: Editor-in-Chief: Daihwan Min
Society: The Society of Service Science
News: About 12 articles a year since 2008

Production Planning and Control
Organisational transformation in servitization
Deadline for submission: January 14th, 2013
Contact: “Paolo Gaiardelli” <paolo.gaiardelli@unibg.it>

Conferences, Workshops, Seminars:

Naples Forum on Service 2013 
Contact: Francesco Polese
Contact: Cristina Mele
Contact: Evert Gummesson
News: final deadline to submitt a proposals is 15 January 2013.
‘2013 Naples Forum on Service’ to be held in Ischia, June 2013

POMS College
Contact: Ravi Behara
Contact: Gang Li
News: deadline for abstract submission is January 18, 2013.
24th Annual Meeting in Denver Colorado May 3-6, 2013

MIT and the Digital Economy
Contact: @ErikB
Friday, January 18, 2013, Noon – 7:00 p.m.
Grand Hyatt San Francisco, 345 Stockton Street, San Francisco, CA
Participating speakers at this time include:
Rod Brooks – Founder, Chairman, and CTO, Rethink Robotics
Erik Brynjolfsson, PhD ’91 – Director, The MIT Center for Digital Business,
Schussel Family Professor of Management Science, MIT Sloan School of Management
Douglas Leone, SM ’88 – General Partner, Sequoia Capital
Andrew McAfee, ’88, ’89, LGO ’90 – Associate Director and Principal Research Scientist, MIT Center for Digital Business
Gokul Rajaram, MBA ’01 – Product Director, Ads, Facebook

Service oriented Enterprise Architecture for Enterprise Engineering (SoEA4EE 2012)
Contact: Selmin Nurcan
Contact: Rainer Schmidt
Info: Working on a 2013 special issue for IJISSS on SoEA4EE

ICIW 2013,
The Eighth International Conference on Internet and Web Applications and Services
Contact: Steffen Fries
June 23 – 28, 2013 – Rome, Italy

5th Annual International Service Innovation and Design
eminar on March 14, 2013!
Contact: Laurea – Uuden edellä | Prime mover
5th International SID Seminar | March 14, 2013 at 8:30-17:30
• What is the role of design in value creation?
• How do you ensure sustained value creation for all stakeholders?
• How do you improve your competitive advantage?

MSI’s conference Beyond the Product: Designing Customer Experiences at Stanford University on February 19-20, 2013 in Stanford, CA.
Contact: #custexpMSI

4th Summer School of the European Social Simulation Association (ESSA)
Hamburg University of Technology, July 15-19, 2013
Matthias Meyer and Iris Lorscheid
Hamburg University of Technology
Institute of Management Control and Accounting
http://www.cur.tu-harburg.de
The NAACSOS mailing list is a service of NAACSOS
North American Association for Computational and Organizational Science

THROUGH-LIFE ENGINEERING SERVICES (TESconf 2012)
2nd International conference of
5th & 6th November 2013
Cranfield, Cranfield University, UK
Sponsor: EPSRC Centre for Innovative Manufacturing in Through-life Engineering Services
Contact: Rajkumar Roy
Deadline: 15th February 2013
Center first annual report:
1st Annual Report for 2011-12

University-Industry Demonstration Partnership Project Summit
January 15-17, 2013
National Academies’ Keck Building
500 5th St NW, Washington, DC 20001
Contact: Anthony Boccanfuso
UIDP: University-Industry Development Program

SERVICE COMPUTATION 2013, The Fifth International Conferences on Advanced Service Computing
May 27 – June 1, 2013 – Valencia, Spain
Submission deadline: January 22, 2013
Sponsored by IARIA,
Contact: ?

First International Conference of Serviceology
Contact: @Yurikos

22nd annual International Conference on Management of Technology,
in Porto Alegre, Brazil (April 14-18, 2013)
Contact: “iamot@miami.edu”, Yasser.Hosni@ucf.edu, tkhalil@nileuniversity.edu.eg

15th IEEE Conference on Business Informatics
[successor of the IEEE Conference of e-Commerce and Enterprise Computing (CEC)]
Vienna (Austria), 15 – 18 July 2013
Contacts: Huemer Christian <huemer@big.tuwien.ac.at>, “Birgit Hofreiter” <birgit.hofreiter@tuwien.ac.at>
* Paper Submission: March 1, 2013

10th WSEAS International Conference on Engineering Education (EDUCATION ’13)
University of Cambridge, UK, February 20-22, 2013

Books:

Service Science: Research and Innovations in the Service Economy
Springer, Series Editors: Bill Hefley and Wendy Murphy
Website:

Service Systems & Innovations in Business & Society
Business Expert Press (BEP)
BEP, Series Editors: Haluk Demirkan and Jim Spohrer

Encyclopedia of Quality and the Service Economy (SAGE)
Contact: Su Mi Dahlgaard-Park

Talk 1 of 2 (Monday):
Monday January 14th 11-12noon, at IBM Almaden.
Main Talk:  “Outcome-based Contracts as a New Business Model: Research Insights from Aerospace/Defence contracts”
Speaker: Professor Irene Ng,  Professor of Marketing & Service Systems, University of Warwick, Warwick Manufacturing Group (WMG)
Contact: Cynthia Farmer (cynthiaf@us.ibm.com, 408-927-1268) for Jim Spohrer (host, spohrer@us.ibm.com, 408-829-3112)

Abstract:   Equipment-based services have traditionally been contracted on the basis of revenue-generating activities, materials and time required to maintain, repair or overhaul equipment such as engines and elevators. This often results in provider opportunism since the very activities that disrupt the customer’s use of the equipment are those that generate revenue for the firm, and the firm has less incentive to ensure the long-term care of the customer’s equipment. We present our investigations into outcome-based contracts (OBC) in equipment service particularly in the aerospace and defence sector, where some of these contracts are outcome-based (e.g. Flying hours of jets, power-by-the-hour for engines), aligning the incentives of customer and provider. We present our findings on the service system design, delivery and performance of outcome-based contracts as new business models through the case study of OBC contracts between BAE Systems (jets), MBDA (missiles) and Rolls Royce (engines) with the UK Ministry of Defence.

Bio: Professor Irene Ng

Irene Ng is the Professor of Marketing and Service Systems and Director of the International Institute of Product and Service Innovation (IIPSI) at WMG, University of Warwick, UK. She holds a PhD specialising in pricing and economic models for service and an undergraduate degree in Physics, both from the National University of Singapore.

For 16 years, Irene was an entrepreneur. In 1989, with very little capital, she took over an ailing SA Tours, one of the largest tour operators in Southeast Asia and turned it around by diversifying into cruises. In 1994, she pioneered year-round cruising in the region, and went on to start up Empress Cruise Lines (ECL) with USD5 million of private equity. By the time she sold ECL in 1996, she had built it into a venture of USD250 million annual turnover.

Her change of career to become an academic in 1997 has led to global recognition for her work in value, new business models and service systems with more than 22 international journal articles, two books and over 50 conference proceedings in the domain of engineering, management, marketing, information systems, economics, education and sociology. As a business academic, she has held more than £7.8m worth of multi-disciplinary scientific grants since 2008 as a Principal and Co-Investigator. Her new book ‘Value and Worth: Creating New Markets in the Digital Economy’ has just been released on Amazon Kindle (http://www.amazon.com/dp/B00ARK1LSI). She is also one of the 4 investigators of NEMODE, (New Economic Models in the Digital Economy) a £1.5m initiative under the Research Councils UK (RCUK)’s Digital Economy (DE) Network+ programme.She is also the author of The Pricing & Revenue Management of Services: A Strategic Approach published by Routledge, and the lead editor of Complex Engineering Service Systems: Concepts and Research published by Springer

Irene received recognition for her work when she was appointed one of six UK ESRC Advanced Institute of Management (AIM) Research Services Fellows in 2008, and when she became the ESRC/NIHR Placement Fellow and academic advisor to the Cambridge University Health Partners in 2009. She was also appointed a Visiting Fellow of Wolfson College Cambridge in the same year. Irene joined WMG at the University of Warwick in September 2011, where she is tasked to grow WMG’s capability of impactful and cutting edge research and leading practice in the business and management of service systems and digital innovation. She was appointed the Director of IIPSI in September 2012.

Irene continues to work actively with industry, small and large. She has collaborated with organisations such as GlaxoSmithKline, Rolls-Royce, BAE Systems, IBM, and the Ministry of Defence, and she advises start-ups on new pricing and economic models. As Director of IIPSI at WMG, Irene combines her research in value and markets with her entrepreneurial practice experience to focus on scaling IIPSI’s capability as an innovation ecosystem to create new jobs and start-ups in digital technology.

To access Irene’s institutional pages, please visit http://go.warwick.ac.uk/sswmg. For her personal research papers, please visit:http://www.ireneng.com

About WMG and the International Institute for Product and Service Innovation (IIPSI) (http://www2.warwick.ac.uk/fac/sci/wmg/iipsi/)

WMG is an internationally leading group focused on improving competitiveness of organisations through innovation, technologies and skills, and bringing academic rigour to organisational practice. An independent, interdisciplinary academic department of the University of Warwick, WMG has over 300 staff and a research grant and contracts portfolio (primarily EPSRC, TSB, EU and industry) of £52m (live projects), including an EPSRC Industrial Doctorate Centre. WMG Digital is an Innovation ecosystem platform to achieve impact in the digital economy with activities from cutting edge research through to pre-incubation of start-ups and commercialisation of technology. IIPSI is the newest institute of WMG. It is European Regional Development Fund (ERDF), and university- funded state-of‐the‐art facility, a building showcasing the technology demonstrators of WMG’s core research areas: Digital Innovation; Polymer Innovation and Experience Led Innovation.  A unique feature of IIPSI is the presence of a business research team focusing on value, service systems and new business models, headed by IIPSI director Professor Irene Ng. Professor Ng’s team is engaged in cutting edge business research for publications but also serve to transfer knowledge of its research to bootstrap IIPSI’s 3 technology-focused research andassist increating unique business and market-led propositions. IIPSI has 7 dedicated knowledge transfer SME team focused on boosting R&D capacity and competitiveness within small businesses; since the initiative began 2 years ago, it has created 12 new high tech start‐up businesses, directly generated 70 new jobs, and trained over 450 small business in a range of digital technologies over the last four years.

Talk 2 of 2 (Tuesday):
Tuesday January 15th 11-12noon, at IBM Almaden.
And foreshadow of coming talk at Almaden: “Creating New Markets in the Digital Economy”
Speaker: Professor Irene Ng,  Professor of Marketing & Service Systems, University of Warwick, Warwick Manufacturing Group (WMG)

Abstract: The talk introduces Irene Ng’s latest book ‘Value and Worth: Creating New Markets in the Digital Economy’. It looks at how digitisation is changing the way we buy and use products and services. It considers what individuals value about what we have around us and the way we use them, in order to understand how value is created.   Crucially, the book looks at how markets are converging between exchange (when we pay) and experience (when we use). This convergence, accelerated by greater digitisation, means there is a need to understand contexts of value creation within lived lives. This will enable firms to innovate and design future products and services to take advantage of the connectivity between them and emerge horizontal or systemic business models instead of deriving revenues from the traditional vertical industry value chains.

See: https://service-science.info/archives/2612
Book: http://www.amazon.com/Value-Worth-Creating-Markets-ebook/dp/B00ARK1LSI
Blog: http://value-basedservicesystem.blogspot.com/
Bio: http://www2.warwick.ac.uk/fac/sci/wmg/research/rtg-operations/servicesystems/ng/

Also update on Centers & Center work…
And a discussion of NEMODE: New Economic Models by Roger Maull
Professor Roger Maull, University of Exeter Business School (Principal Investigator, NEMODE)
See: http://nemodenetwork.wordpress.com/about/
Bio: https://business-school.exeter.ac.uk/about/whoswho/index.php?web_id=Roger_Maull

New Economic Models in the Digital Economy (NEMODE)  is an initiative under the Research Councils UK (RCUK)’s Digital Economy (DE) research programme to bring together communities to explore new economic models in the Digital Economy. The project, which began in April 2012, has funding of £1.5 million over the next three years.  NEMODE focuses on New Economic Models, one of four RCUK DE Challenge Areas (the other three being IT as a Utility, Communities and Culture, and Sustainable Society). It aims to create a network of business people, academics and other experts who will identify and investigate the big research questions in new economic models that have arisen as a result of the digital economy’s fast-paced growth.

Bio: Professsor Roger Maull

Professor of Management Systems at the University of Exeter Business School. He is one of the co-directors of Exeter’s Centre for Innovation for Service Research, and is co-editor of the 3* International Journal of Operations and Production Management. Since April 2012, Roger has been the lead investigator on RCUK’s £1.5m Digital Economy funded network+ on New Economic Models in the Digital Economy (NEMODE) and is currently leading two research calls on platforms and big data. He has received over £2.5m of RCUK funding for systems related research and has been Principal Investigator on commercially-funded projects with Vodafone, Microsoft, IBM and the South-West Strategic HealthAuthority.

Professor Maull’s research challenges and extends the traditional boundaries of Operations Management research. He has written in numerous publications about managing processes in sectors such as computing, banking, telecoms and logistics. Professor Maull has developed and delivered a wide range of process modelling courses for companies such as Vodafone, Woolwich, IBM, ICL, Rank Xerox, GKN/Westland Aerospace, LloydsTSB, Scottish Amicable Scottish Power, British Aerospace, Motability Finance Ltd, DuPont, Fujitsu, Prudential and Sprint PCS. He has been awarded international grants to work with industry in the USA, Australia, Germany and Italy. He regularly acts as a BPM advisor for a wide ranging group of companies and public bodies including Vodafone, LloydsTSB, Britannia Building Society, Compaq, IBM, hospital trusts, Society of British Aerospace Companies (SBAC), Met Police.

Very important:
Cynthia Farmer (cc-ed) will need each visitor to send the following information in advance:
Name
Organization
Nationality
…so there is a badge for the visitor at the IBM Almaden Lobby, and so that IBM Security has their name when they arrive at the gate.
Also, those who want can buy lunch and join Irene Ng and Jim Spohrer in Almaden Cafeteria for lunch and discussion.

Directions to IBM Almaden:
http://www.almaden.ibm.com/almaden/visitorinfo.html

irenebio_USA2013

bio_rogermaull

Topic – ‘Disruptive Innovation: A Smarter and a More Secure State’ – A “Smart State” is a governing entity with modern critical infrastructure to enable effective and efficient functioning of that state in the key areas of governance, economic development, communication, energy management, and education. In 2006, New Hampshire was already proposed as a unique state in the Union for homeland security pilot projects (Bliss, 2006). In addition, New Hampshire enjoys a position one of the most innovative states in the USA (Gittell, 2010). These two factors, among others, contribute to position New Hampshire as a strong candidate to become the first “Smart State” in the Union. This concept is being realized using two paradigms: (i) “Disruptive Innovation” (Christensen, 1996), and (ii) “Service Innovation” (Spohrer, 2006).

Prof Andrzej Rucinski – represents a growing category of “transatlantic professors” defining the role of academia in the global engineering era and developing global innovation, technology, and education solutions. He was educated both in Poland and the former Soviet Union and has conducted his academic career in both the United States (University of New Hampshire, USA), Europe (France, Germany, Hungary, Poland, Russia, and Ukraine), and Asia (India, Kazakhstan).  His service has been with high tech industry, NGOs, ranging from state (National Infrastructure Institute) to a global level (NATO, United Nations Organization). He is a member of the Executive Committee (Innovation Chair) of the IEEE Computer Society’s Design Automation Technical Committee.  At the University of New Hampshire, he is the founding Director of the Critical Infrastructure Dependability Laboratory, the Professor in the Department of Electrical and Computer Engineering and the Space Science Center. He was the Member of the US State Department/Fulbright National Screening Committee, a Visiting Professor at the Gdansk University of Technology, a Professor of the Indo-US Coalition of Engineering Education (IUCEE), and he has been the Fulbright Senior Specialist.

Value & Worth: Creating New Markets in the Digital Economy [Kindle Edition]
Author: Irene CL Ng

This is a must read book for anyone who wants a clear understanding of service as value co-creation.

Also the implication for “innovation in the age of digitally connected service systems” is wonderfully addressed.

Irene Ng shares her personal journey of discovery in her new book “Value and Worth,” in what is a tour de force of systems thinking.   For the first time, Ng makes leading edge service science and service-dominant logic thinking accessible to everyone. From students to faculty to executives, from academics to practitioners to policy makers, not only is the concept of “value co-creation” clearly explained, but the surprising implications for innovation in the age of “digitally connected service systems” is also easily accessible for the first time to the broadest audience of readers.   A must read for all those who want a deep understanding of service innovation, as well as a glimpse into the future and why the best is yet to come.

My favorite extracts from Irene’s new book are below…

…I will call this exchange value worth.  The difference between utility and ‘use’ or value-in-use is
important. Utility is concerned with the buying of the object i.e.
utility is the unit that drives how we choose: e.g. I choose A over
B because A gives me more utility. So the notion of utility does
not really concern itself with the actual use of the object, it only
concerns itself with how useful I think it might be at the point of
choosing and buying i.e. during its exchange. So utility is
actually a unit for deciding worth. If you subsequently use the
object and find it useless (no value-in-use), that is not relevant
to utility.

…The focus then, is not on use or experience but on worth and exchange.
In essence, firms and their marketing perspectives became servants to worth.
Implicitly, everyone now believes that objects have worth by
themselves, without considering how the value is created from
these objects.

…This means that two major forces are acting at the same
time; the virtualisation/digitisation of the offering (from a CD to
just an mp3 file) and the convergence of purchase and use. This
means we don’t need to buy and then use later, but buy only
when we want to use.

…Why did this happen? To be honest, ownership is a rather
ineffective idea. Think about it. You have to actually think about
what you might want as an outcome in the future, and buy the
item before you use it.

…To know what might be useful, and be marketable, would
require us to think about offerings before they exist and. how
they might come to that existence to begin with. This would give
us a way to think about the future, in terms of the latent needs as
we go through our day-to-day lives. Understanding value in this
manner can help us develop a method for innovation.

…The arrival of digitization, however, demands that we revisit our
understanding of Value and accept that ‘value is the goodness
we create out of the experience with something or someone’.
This contextual experience or interaction – this ‘Value-in-Use or
value-in-context’ – can be described as an enactment of our
social and cultural values.
But however we choose to describe it, this shift towards an
appreciation of the context in which something is being used has
been set free by digitization. It has escaped from nuanced
academic debate into the everyday world of products, services
and the way we live and work.

…They suddenly realise that they have completely forgotten their
own role in creating that experience; that they, as customers, cocreated
value with the cafe. It dawns upon them that for
attributes to become outcomes, they have to realise the value
proposition of the cafe to achieve benefits. And more
importantly – and this is a key point – they need to access their
own resources to co-create that value, whether these resources
are their ability to choose the right company with whom to go to
the cafe, or even their basic resource of being able to see, hear
and feel. Customers implicitly design themselves and their
contexts so that they can co-create value with the firm.

…In essence, it’s a lot to do with whether the individual is able to
access the resource to achieve their outcomes, and whether the
firm takes for granted what the customer is able to access.

…but the education is basically a means towards giving
your customer the right type of skills and competencies (develop
their resources) to use your product. So these skills and
competencies are one type of resources needed to co-create
value.

…If you are still not convinced, think about the servicing and
support of a nuclear weapon to achieve value-in-use for the
customer. It is the availability-for-use and availability-asdeterrent
that is valued and paid for. We all hope it would never
actually be used.

…’Use’ is therefore a misleading term to describe value created in
use.

…So a combination of functional and emotional outcomes is the
combination of the firm and the customer’s resources in creating
value that is of both meanings – driven and functional.

…Yet, much of what I have discussed is only the role of the
customer and the firm in co-creating value. The actual value (co)
creation occurs in context i.e. where and when it actually
happens. This means we need to understand the time and space
of contexts.

…Today’s firms are not very creative in offering contextual choices. This will
change with digital technology and competition.

…The success of these innovations hinges on consumer
convenience and competence.

…However, when we focus on value in context, we need
to shift our attention away from the individual, to what
Normann3 would call activity sets i.e. the context of the
experience. Instead of profiling individuals, we should
3 Normann R (2001) Reframing business: When the map changes the landscape. John
Wiley & Sons Inc.
be profiling contexts. This is so that we can understand
which contexts enable value creation and how.

…I define service as a competency to create value and a service
system as a contextual configuration of entities that render
competencies to create systemic outcomes using their
competencies (ie their service) in context.

…Every value-creating context is a whole system and within the
whole are its entities or elements. To understand the system, we
need to understand the connections that result in the ‘whole’
system. The notion of ‘wholeness’, i.e. for all elements to
‘behave’ appropriately within the value creation context, must
mean that the whole is composed in a certain way and this
composition is the initial mapping to define the scope of the
system in focus. It is this wholeness that provides the basis for
contextual archetypes across people.

…The structural context refers to ‘rules’ or ‘norms’. within the
social context of value creation. Rules become norms that bind
us and create traditions that are enduring.

…The structural and systemic context are
inseparable from each other. Yet, the norms and practices are not
‘out there’ as though they are external to us. Rather, they are part
of us, and in the way we interact with others and with objects
(verbs), we create the rules as well as reinforce them; This is
what Giddens refers to as duality.

…My integrated framework of value19 proposes the relations
between the social and the material through a ‘relational
ontology’, which privileges neither humans nor objects, nor
treats humans and things as separate and different realities, as
suggested by Orlikowski.20

…analysed it in a systematic way. First, creating new markets from
digital connected offerings means we must be able to think about
how to influence or intervene in value creating systems in new
and effective ways, because digitally connected offerings are
able to. Secondly, the future of markets depend on how firms
can charge for different ways that are not merely exchanging
goods and services. Understanding value creation in context
brings forward different revenue or economic models and
commercial viability for future offerings. Finally, understanding
value creation in context helps us think about the design of
future offerings for their use and experience, rather than just
exchange.

… Worth, then, is the shadow reality of value. True value is the goodness
created from our experience and interactions with objects and other
people.

….Creating context-based exchanges would be more commonplace in the
future when content, media and business models begin to collaborate.
The challenge of new markets can be summarised in three factors:
(1) knowing when (context) there is a need for something (the
resource requirement to create value);
(2) knowing the form in which that need could be fulfilled (the
offering);
(3) knowing what activities, entities or issues within the value
creating context to create worth so that exchange can occur (the
exchange).

,…With digitisation, identity is now an industry – with
firms profiting from protecting your privacy, reducing
theft of your identity and authenticating who you are
when it matters.

…What this means is that the separation between acquiring
and use of resources to create value is collapsing into a
similar time and space.

….Little wonder that everything and anything that could
potentially be digitised is being digitised, giving birth to
new services and new offerings.

….Understanding innovation for a digitally connected
future has to start by understanding needs, wants and
then what might be demanded which goes to the heart of
how individuals currently live their lives.

[[[needs, wants, aspirations – connecting to Quality of Life]

…. Every object therefore has a story to tell, an affordance
to act on and is a connected part of the family system;
and every object offers a service i.e. a competency to the
system for different outcomes. Every object could
therefore be seen as a resource and we create value with
it for the social construction of ‚family’.

…. In satisfying our needs, we search for new forms that
could ensure the needs are satisfied, especially when
solutions do not exist. Human beings are therefore not
merely context designers, we are effectual designers.
Effectual logic is a different sort of logic from causal
logic. Causal logic means we start with a pre-determined
goal and with a given set of resources or means, we seek
to find the optimal (fastest, cheapest, most efficient etc.)
way to achieve the goal. Effectual logic, however, starts
with having no goal but instead, with a set of means and
appropriating different resources, goals could emerge
contingently over time through imagination and
aspirations5.

….In the digital world, a digital service that is adopted
could spread quickly through communities who are
highly digitally connected’

….Mindset change 1: Customer as Competency of the
firm’s Value Proposition

….We now have to rethink the term ‘value proposition’.
Instead of a value proposition that is offered to the
customer and then ‘delivered’ by the firm through an
exchange, value proposition has now to be a ‘resource
proposition’ of the firm to fit into the customer’s context
to create value. In other words, firms can only make a
proposition as a potential resource participant in value
co-creation.

….Make-it-Better or Make-me-Better. Taking the
concept of affordance in chapter 4, note that an
empowering value proposition falls into 2 extreme
categories i.e. making the value proposition better or
making us better. This is especially relevant for future
‘smart’ objects.

….Paradox of solutioning. Also, the paradox of providing
solutions is that we relegate your customer to a passive
role,wherefore making it harder for the firm to please
the customer. The logic is that an engaged customer is a
happy customer because you respect their autonomy and
yet able to manage the cooperation and empowerment.
Wanting your customer to be passive is like wanting
your child to be passive and you provide everything for
a child. it usually doesn’t make for happy children.

,,,,The ability of digital offerings to be provided cheaply or
almost free result in more of society being served at a
low cost.

….Firstly, our future ‘wealth’ may not be just our money. It
may include our skills, actions and competencies but
only if they are able to be digitally visible and
commodifiable, and only if they are used subject to your
consent and with due compensation.

URL: http://www.amazon.com/Value-Worth-Creating-Markets-ebook/dp/B00ARK1LSI

IBM Smarter Cities
http://www.ibm.com/smarterplanet/us/en/smarter_cities/overview/index.html

Cisco Connected Cities
http://www.cisco.com/web/about/ac79/media/green/villa_pop.html

SAP  Urban Matters
http://www.sap.com/corporate-en/press.epx?pressid=18956

Citicorp for Cities
http://www.citigroup.com/citi/citiforcities/

McKinsey Cities
http://www.mckinsey.com/insights/mgi/research/urbanization/urban_world

Oracle Solution for Smart Cities
http://www.oracle.com/us/industries/public-sector/smart-cities.htm

Ericsson Smart Cities Vision
http://www.slideshare.net/skripnikov/ericsson-smart-city-vision

Microsoft Living PlanIT
http://www.microsoft.com/presspass/emea/presscentre/pressreleases/MicrosoftandLivingPlanIT.mspx

http://www.slideshare.net/smartcities/creating-smarter-cities-2011-09-gianluca-misuraca-emerging-scenarios-and-strategies-in-egovernment

HP Rebuilding Cities Right
http://www.hpl.hp.com/news/2009/jan-mar/patel_interview.html

Siemens Sustainable Cities
http://www.usa.siemens.com/sustainable-cities/l

ABB Smart Girds make Sustainable Cities
http://www.abb.com/cawp/seitp202/11bfb196d09b1ac8c125754e0048b540.aspx

Welcome to 5th Annual International Service Innovation and Design –seminar on March 14, 2013!

Venue: Laurea University of Applied Sciences, Vanha maantie 9, Espoo (Leppävaara), Finland

In collaboration with:

Design (f)or Value in Service Business

5th Annual SID Seminar | March 14, 2013 at 8:30-17:30

The 5th Annual SID Seminar – Design (f)or Value in Service Business – will concentrate on continuous
value creation for the customer. Within service businesses there is increasing pressure
to improve their competitive advantage by innovating new value to the customer. Service excellence
is produced focusing on continuous value-in-use leading to a positive experience. The seminar is
targeted at business people, designers, public servants, students, and researchers to share their
experiences on value creation for the customer by service business.
Call for research papers, power point presentations, posters
Business people
Do you have a great design and/or service value case that has been implemented
successfully? Or do you have a failure case? The case may focus on consumer
services or industrial services.
Designers
Have you designed a service concept that has created value for the customer
organization and the end-consumers?
Public servants
Public sector faces a lot of challenges when improving the existing services or
creating new ones. Do you have a case about a public service with successful
design and value?
Researchers
Are your writing your doctoral dissertation or licentiate thesis focused on service
design and/or service value?
Students
Have you conducted your thesis with respect to service design and/or service
value?

 
Submission: You can submit a research paper, a Power Point presentation or a poster. Submit the abstract about your
research paper (max. 300 words), Power Point presentation (max. 300 words) or poster (max. 150 words) online:
servicedesign@laurea.fi The abstract should clearly state the purpose, theoretical framework, data collection and analysis,
results, conclusions, theoretical contribution, practical implications and keywords. Please include your name (with
biography and photograph) and your e-mail address in the abstract, Power Point or poster.
In the seminar: Power Point presentation max.15 slides (bring them with you). The size of a poster is A2 (bring it
with you).
Call for papers and presentations will end on Monday, January 14, 2013
Call for Papers

Please find attached SID Seminar teaser and Call for Papers.

Remarkable keynote speakers coming up soon!

More information coming at the beginning of January 2013.

—
Laurea – Uuden edellä | Prime mover
—
Laurea Events

mp. +358 46 856 7493
Laurea-ammattikorkeakoulu
Vanha maantie 9, FI-02650 Espoo
tapahtumat@laurea.fi
www.laurea.fi
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Member of FUAS – Federation of Universities of Applied Sciences
www.fuas.fi