Multiple Perspectives on Service
Multiple perspectives on service from three authors – Maglio, Alter, and Manhaes: Paul Maglio (UC Merced): Just read Paul Maglio’s Metaphor piece: http://pubsonline.informs.org/doi/full/10.1287/serv.2015.0115 Editorial Column—Metaphors of Service and the Framing of Service Science Paul wrote: There are many metaphors related to service. There is the “service encounter” (Bitner et al. 1990), the “moment of truth” …