The 300 dollar house challenge

Book:  Collaboration and Co-Creation: New Platforms for Marketing and Innovation

The book uses a variety of case studies and stories involving  companies, organizations, and individuals, such as Unilever, Hallmark, NASA, Electrolux, Nokia, P&G, BMW-Mini, Blizzard Entertainment, Frito-Lay, Susan G. Komen for the Cure, Ellen Degeneres, and IBM to demonstrate how the new platforms of collaboration and co-creation are being used to rethink marketing and innovation, and how value is created in a connected, collaborative world by Listening, Engaging, and Responding to customers.