New Emerging Knowledge – Beyond Products: Transforming Through Service
The CSL is focused on designing and conducting cutting-edge service(s) research that delivers both significant business and academic value. We are pleased to announce a new addition to our CSL website on the topic of “Service Infusion”. This emerging knowledge is focused on how to get beyond products and transform through service. The new Service Infusion page has a number of available resources on the topic of service transformation, all of which we hope you find beneficial.
In addition, we invite you to download the new CSL White Paper entitled “Service Logic: Transforming Product-Focused Businesses” by Drs. Stephen W. Brown, Anders Gustafsson and Lars Witell, that discusses at length the challenges and key success factors in an organization’s move from products to services.