Seven new articles in Service Science – check ’em out!
Service Science, Fall 2012: 4(3) 1. Ching-I Teng, Shao-Kang Lo, and Yi-Jhen Li How Can Achievement Induce Loyalty? A Combination of the Goal-Setting Theory and Flow Theory Perspectives Abstract: The motivation theory has identified achievement as a critical factor for online game play. However, how achievement induces gamer loyalty (the intention to play a certain …
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