Prof. Lou Freund (US SJSU) is at the Frontiers in Service conference in Sweden this week. Frontiers is one of the top service research conferences in the world, and was established almost 20 years ago by Prof. Roland Rust (US UMaryland). Lou and I are collecting up a group of people to help us plan a “Human-side of Service Engineering” conference in San Francisco in July 2012. Advanced planning should make this an excellent conference (in conjunction with a global Human Factors Conference), and already over 40 people from over a dozen nations have signed up to help. More to come on this.