SERVSIG 2016 – “exciting, remarkable, dynamic new times”

This just came into my mail from Martin Wetzels:


“Dear colleagues,


Service researchers worldwide are experiencing exciting, remarkable and dynamic new times. The advent of digital technology allows the design of new services and changes the competitive environment rapidly. Mobile and location-based services are increasingly realizing their promise. Service organizations are evolving into service platforms, and the “sharing” economy illustrates that access to services eclipses the need to own products.


We would like to invite you to SERVSIG 2016 to explore these new and emerging trends in services marketing. On behalf of the SERVSIG 2016 conference committee we would like to invite you to submit a paper, a poster or a special session proposal to SERVSIG 2016, 17-19 June 2016 in Maastricht. Maastricht is located conveniently in the heart of Europe, easily accessible by plane, train and car.


More information about SERVSIG 2016 can be found on the conference website, For your convenience we have attached the Call for Papers. The deadline for submissions is: November 15th, 2015. All submissions will be reviewed via a double-blind process. Authors will be informed by email before January 31st, 2016. Submissions should be made by using the online submission system:


Please, join us in Maastricht for a dynamic, innovative and fun conference! Feel free to share this call for papers with colleagues, or any others that might be interested in attending SERVSIG 2016 in Maastricht.


If there remain any queries, or suggestions, feel free to contact us (



Best Wishes,


Prof. Dr. Martin Wetzels

Prof. Dr. Gaby Odekerken-Schröder

Dr. Lisa Brüggen

Dr. Dominik Mahr

Pascalle Prickaerts

Laszlo Determann”

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