Jeff Saperstein and Hunter Hastings have taught a “Service Thinking” course at Hult International Business School.

The course is based on their forthcoming book on Service Thinking.

This short video provides an overview of service thinking’s 7 principles.

The mentored student teams were challenged on using Service Thinking to understand IBM Social Business cases – both historical (“existing press releases”) and hypothetical (“look into their crystal balls – and imagine future press releases”)

Here are the historical cases:

Team 2
http://www.slideshare.net/AnaCristinaGarcia1/service-thinking-cases-consolidated-v6-24033149

Team 1:
http://www.slideshare.net/Nurkhat/ibm-project-team1

The best of the best tweeted their ISSIP intro videos (2 minutes) and hypothetical cases (5 minutes slides + audio), see links below.

The videos are part of the exercise of the students building their  social media personal brands.

The “Service Thinking” course helps the students become more T-shaped ,and add breadth to their depth. Of course, it can also help professionals who are deep in several areas become Comb-shaped.

Team1 – Suman Kukreti, Wynand Goosen, Soheil Bouzari, Nurkhat Ibadildin, Roman Osypenko.

@SumanK84 Suman Kukreti 

L Unitedhealthcare

M Completenutrition

S iCOW

Suman Kukreti A+ for these Hypothetical Cases

 

@SoheilBouzari1 Soheil Bouzari 

L Freeport-McMoRan Copper

M Accompa

S Ginzametrics

Soheil Bouzari A+ for these Hypothetical Cases

 

@rosypenko Roman Osypenko 

L Gazprom

M YuMe

S Klout.com

Roman Osypenko A+ for these Hypothetical Cases

 

@WSGoosen Wynand Goosen

L Expedia (fyi… more than this I assume http://www.youtube.com/watch?v=3FGkV84BXAw)

M Ab Initio

S Airbnb

Wynand Goosen A+ for these Hypothetical Cases

 

@NurkhatI Nurkhat Ibadildin

L KazMunaiGas

M Evolve Media

S Snaps!

Nurkhat Ibadildin A+ for these Hypothetical Cases

 

Team2 – Olga Stryk, Ana Cristina Garcia, Ana Maria Rodriguez, Ana Dimerin, Mohamed Temraz, Carolina Sugai.

@OlgaStryk Olga Stryk:

L Apple

M Amadeus

S Social Flow

Olga Stryk  A+ for these Hypothetical Cases

@anacrisgi2  Ana Cristina Garcia:

L Starbucks

M Stefanini

S Quasar

Ana Cristina Garcia A+ for these Hypothetical Cases

 

@AnaRodOg Ana Maria Rodriguez:

L Syngenta

M NewBay Sodtware

S Crowdtwist

Ana Maria Rodriguez A+ for these Hypothetical Cases

 

@AnnaDimerin Anna Dimerin:

L Stratasys

M Liaison Technologies

S Scanadu

Anna Dimerin A+ for these Hypothetical Cases

 

@TemrazM Mohamed Temraz:

L JP Morgan Chase

M Planet Fitness

S Digital roots

Mohamed Temraz A+ for these Hypothetical Cases

 

@harumisugai Carolina Sugai:

L Johnson & Johnson (fyi… http://erb.umich.edu/blog/2013/01/04/ibm-and-johnson-johnson-procure-it-forward-project/)

M InVue Security Product

S Squigle

Carolina Harumi Sugai A+ for these Hypothetical Cases

 

The goal is to have fun while learning Service Thinking – and if lucky have some “AHA!” moments.

Some final thoughts for students to consider, as they become more social media savvy and build their personal brand and become more expert at service thinking, more T-shaped.

“To be the best, learn from the rest…” so I urge you all to review the intro videos and hypothetical cases of the others – what can you learn and apply?

“Service thinking is a discipline, based on the principles of service science, the more you exercise the discipline, the better you will be at service thinking…” so I urge you all to get in the habit of making short five minute videos at least once a month that you post to YouTube, as well as presentations that you post to slideshare.net – and then tweet about them. If you are interested in a company, do a service thinking case study on them, either historical or hypothetical.

Finally, offer your service thinking skills to other professionals you meet via ISSIP (the International Society of Service Innovation Professionals). Work with other in ISSIP to co-create value, build each others’ personal brands, and learn to apply service thinking better. If someday a hypothetical case becomes real, you may discover your service thinking reasoning was a good predictor of future events and value co-creation opportunities.

Finally, the best way to predict the future is to inspire the next generation of students to build it better – so pass it on!