The course is based on their forthcoming book on Service Thinking.
This short video provides an overview of service thinking’s 7 principles.
The mentored student teams were challenged on using Service Thinking to understand IBM Social Business cases – both historical (“existing press releases”) and hypothetical (“look into their crystal balls – and imagine future press releases”)
Here are the historical cases:
The best of the best tweeted their ISSIP intro videos (2 minutes) and hypothetical cases (5 minutes slides + audio), see links below.
The videos are part of the exercise of the students building their social media personal brands.
Team1 – Suman Kukreti, Wynand Goosen, Soheil Bouzari, Nurkhat Ibadildin, Roman Osypenko.
L Freeport-McMoRan Copper
L Expedia (fyi… more than this I assume http://www.youtube.com/watch?v=3FGkV84BXAw)
M Ab Initio
M Evolve Media
Team2 – Olga Stryk, Ana Cristina Garcia, Ana Maria Rodriguez, Ana Dimerin, Mohamed Temraz, Carolina Sugai.
S Social Flow
M NewBay Sodtware
M Liaison Technologies
L JP Morgan Chase
M Planet Fitness
S Digital roots
L Johnson & Johnson (fyi… http://erb.umich.edu/blog/2013/01/04/ibm-and-johnson-johnson-procure-it-forward-project/)
M InVue Security Product
The goal is to have fun while learning Service Thinking – and if lucky have some “AHA!” moments.
Some final thoughts for students to consider, as they become more social media savvy and build their personal brand and become more expert at service thinking, more T-shaped.
“To be the best, learn from the rest…” so I urge you all to review the intro videos and hypothetical cases of the others – what can you learn and apply?
“Service thinking is a discipline, based on the principles of service science, the more you exercise the discipline, the better you will be at service thinking…” so I urge you all to get in the habit of making short five minute videos at least once a month that you post to YouTube, as well as presentations that you post to slideshare.net – and then tweet about them. If you are interested in a company, do a service thinking case study on them, either historical or hypothetical.
Finally, offer your service thinking skills to other professionals you meet via ISSIP (the International Society of Service Innovation Professionals). Work with other in ISSIP to co-create value, build each others’ personal brands, and learn to apply service thinking better. If someday a hypothetical case becomes real, you may discover your service thinking reasoning was a good predictor of future events and value co-creation opportunities.
Finally, the best way to predict the future is to inspire the next generation of students to build it better – so pass it on!