Nordic Academy of Management (NFF) meeting in Stockholm 22-24 August 2011—start/

32 tracks including:

01. Perspectives on Service research

The concept service has increasingly come to denote a perspective on value creation rather that a specific category of market offerings. Service research focuses not only on service companies but also on complex service systems. In this track we invite scholars in management, marketing, organization studies, and other disciplines to contribute with innovative contributions in the field of service research.

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