Service Research and Innovation Institute (SRII): IEEE and ACM are excellent well-established professional associations.  Many other great professional associations also exist (e.g., INFORMS, AMA, IIE, AIS, etc.).  For example, a note from Prof. Ralph Badinelli,  Virginia Tech and Chairperson of INFORMS Service Science Section, informs:   “The Service Research Innovation Institute (http://www.thesrii.org/) is fast becoming a major force in integrating academic and industry research and development in services.   SRII will hold its second annual conference, co-sponsored by the INFORMS Service Science Section, on March 30 – April 2, 2011. This conference is a unique opportunity to share the latest research and IT technologies with the most notable colleagues in the field of service science.   Please see the Call for Papers (http://www.thesrii.org/index.php/global-conference) and consider submitting an abstract.  Due dates for abstracts will be extended.   Updates about the conference schedule will be forthcoming on the conference web site.” http://www.thesrii.org