MOOC on Service Culture

This just in from Prof. Yutaka Yamauchi (Kyoto University):

See below my eight-week MOOC on service—it will start in two weeks. Hope ISSIP likes it and could help promote it. This is an open online course—we are doing it for free. I think this course is unique with its explicit focus on service; and it should help promote service science and give members an additional resource to think about services. It offers a unique theoretical perspective and empirical analyses as well as introductions to service dominant logic and service science.

The MOOC page:

Here is again my TEDx talk; this MOOC is an extended version of this talk.

Any suggestions are welcome.

Warm regards,


Yutaka Yamauchi
Associate Professor
Kyoto University Graduate School of Management
Yoshida-Honmachi Sakyo-ku, Kyoto 606-8501 JAPAN
phone: +81-75-753-3536

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