8^th AMERICAN MARKETING ASSOCIATION SERVSIG 2014

International Service Research Conference

June 13 – 15 2014, Thessaloniki, Greece

CALL FOR PAPERS

Dear Colleagues,

We would like to remind you that the 8^th AMA SERVSIG 2014 International Service Research Conference will be held from June 13 to June 15 2014 in Thessaloniki, Greece. The conference is hosted by the University of Macedonia and organized by the Department of Business Administration.

The theme of the AMA SERVSIG Conference “Services Marketing in the New Economic and Social Landscape,” aims to demonstrate how scientific research in services marketing can be used to create an understanding of the current economic and social challenges and lead to potential practical solutions to improve the effectiveness of services in this new era. Leading international academics will provide insights into the latest developments and strategies in service industries.

We are sure that this event will live up to your expectations regarding SERVSIG conferences.  We trust that the meeting venue and timetable will provide everyone with ample opportunities to meet, to network, to collaborate, and to explore Thessaloniki and Greece (island hopping)!!!

You are cordially invited to submit abstract(s) for paper(s) to be presented at the conference on the following topics:

• Customer Behavior and Misbehavior in Services

• Business-to-Business Services

• Service Dominant Logic

• Customer Experience and Value Co-Creation

• Building Relationships in Services

• Service Operations Management

• E-Services and Social Media

• Innovation in Services

• Service Design

• Building Sustainability in Services

• International Marketing in Services

• Developing Service Value

• Service Markets and Networks

• Service Supply Chains Management

• Servicescapes, Service Encounters, Service Environment

• Research and Teaching Methods in Services

• Service Recovery and Complaint Management

• Service Productivity

• Branding and Communication in Services

• Tourism Services

• Transformative/Health Services

• Sport Services

• Public and Non-Profit Services

Conference Timetable:

• Deadline for Abstract Submission: November 30, 2013

• Decision Announcement: January 30, 2014

• Early Bird Registration: March 15, 2014

• Registration deadline for presenting authors: April 30, 2014

• Conference Dates: June 13-15, 2014

Best papers will be selected for publication in conference special issues of thefollowing journals: Journal of Service Management (2012 Impact Factor: 1.864)and Managing Service Quality (2012 Impact Factor: 0.778).

For more information, please visit our website: www.servsig2014.uom.gr or send email at servsig2014@uom.edu.gr.To prepare your abstract, please visit our Author Guidelines at http://www.servsig2014.uom.gr/author-guidelines . You can also submit your abstract via the conference website at http://www.servsig2014.uom.gr/abstract-submision

Follow us on social media: Facebook https://www.facebook.com/AMAservsig2014

Linkedin as AMA SERVSIG 2014 group

We look forward to seeing you at the 8th AMA SERVSIG 2014

International Service Research Conference!!!!!!

A VIDEO OF THESSALONIKI

http://www.youtube.com/watch?feature=player_embedded&v=tALS0WZqi_Y

Sponsored by

Ministry of Macedonia and Thrace

Masters of Business Administration, University of Macedonia

Supported By

Greek Marketing Academy