Essentials of Service Marketing 2nd Edition

From Jochen Wirtz

 

Dear Colleagues & Friends,

It gives me great pleasure to inform you that Essentials of Services Marketing, 2nd edition has been published!

ü  For undergraduate services marketing courses.

ü  Streamlined coverage of service marketing topics with an exciting global outlook

ü  With its visual learning aids and clear language, students read less to learn more

ü  Full-color learning cues, graphics and diagrams to capture student attention and help them visualize key concepts.


I hope you will enjoy this text!

Jochen 

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