From Jochen Wirtz
Dear Colleagues & Friends,
It gives me great pleasure to inform you that Essentials of Services Marketing, 2nd edition has been published!
ü For undergraduate services marketing courses.
ü Streamlined coverage of service marketing topics with an exciting global outlook
ü With its visual learning aids and clear language, students read less to learn more
ü Full-color learning cues, graphics and diagrams to capture student attention and help them visualize key concepts.
I hope you will enjoy this text!