2nd International Conference on Services in Emerging Markets (ICSEM) http://www.som.iitb.ac.in/ICSEM2011/ is being jointly organized by Shailesh J Mehta School of Management, IIT Bombay (www.som.iitb.ac.in) with the Service Research and Innovation Institute (India Chapter) (www.thesrii.org) at IIT Bombay between September 29 – October 1, 2011. The objective of this conference is to provide a venue for academics, government. NGOs, and industry to present, demonstrate and discuss the latest ideas about the Services Innovations which are driving governments and industry in delivering services. This will also be an opportunity for the community to discuss and debate the state and the evolution of the Services from and to Emerging Markets. The technical program for the three-day conference will include refereed papers and case study presentations, plenary talks, panels, tutorials and Service Innovation Challenge. Submissions to all these tracks are invited.